About the Role

We’re looking for a strategic and data-driven Vice President of Lifecycle Marketing & Operations to lead customer engagement, retention, and revenue growth from start to finish.

In this role, you’ll oversee Customer & Lifecycle Marketing, Marketing Operations, Revenue Analytics, Account-Based Marketing (ABM), and Revenue Orchestration. Your mission will be to connect Marketing, Sales, Business Development (SDR/BDR), and Customer Success into a unified growth engine that delivers predictable results.

You’ll report to the VP of Revenue Marketing and play a key role in shaping how our company executes revenue strategy, builds scalable processes, and uses data to guide long-term growth. The ideal candidate has deep experience creating personalized, automated, and data-driven customer programs that boost acquisition, retention, and expansion.

Location:

This role is open to hybrid or remote work within the United States. You must live in one of these states: CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, or WA.

Preference will be given to candidates in Austin, TX, or those willing to relocate (unassisted) and work in the office 2 days per week.

Key Responsibilities

Customer Lifecycle & Growth

1. Develop and lead the full customer lifecycle strategy — from acquisition and onboarding to adoption, retention, and expansion.
2. Build data-based segmentation and trigger models to create personalized engagement across channels.
3. Partner with Sales, Product Marketing, and Customer Success to increase product adoption, reduce churn, and grow customer lifetime value.
4. Oversee all customer communications (email, in-app messages, webinars, and community channels).
5. Strengthen brand loyalty by collaborating with Customer Advocacy and Product Marketing teams.

Marketing Operations & Systems

1. Lead the Marketing Operations team to ensure consistent, high-quality execution across global campaigns.
2. Manage and optimize our tech stack (Salesforce, 6sense, Pardot, Marketo, HubSpot, Snowplow, Asana, etc.).
3. Improve lead routing, account scoring, attribution, and customer journey tracking for faster and more visible results.
4. Maintain clean, compliant, and connected data to support smart decision-making across teams.

Marketing Data & Analytics

1. Own the revenue measurement framework, including dashboards, forecasting, and KPIs such as lead-to-demo rates, churn, and Net Dollar Retention (NDR).
2. Provide executive-level insights to guide investment priorities and strategic decisions.
3. Build a culture of experimentation, where data drives campaign planning and optimization.
4. Partner with RevOps and Finance to unify data models and measure performance across the entire customer funnel.

Account-Based Marketing (ABM) & Revenue Orchestration

1. Lead ABM strategy to align Marketing, Sales, and Customer Success around shared revenue goals.
2. Create targeted, high-value campaigns that accelerate pipeline growth and customer expansion.
3. Standardize playbooks for outbound, expansion, and product launches to ensure consistent results.
4. Collaborate on data-driven campaigns that improve conversion rates and customer retention.

Leadership & Collaboration

1. Align teams across Marketing, Sales, Customer Success, Product, and Finance to ensure smooth go-to-market execution.
2. Create shared visibility into performance and maintain feedback loops across departments.
3. Build, mentor, and lead a global team of marketing and analytics professionals.
4. Model strong leadership values — curiosity, integrity, kindness, humility, and a builder’s mindset.

About You

1. 15+ years of marketing leadership experience, including 7+ years leading senior teams in enterprise B2B SaaS.
2. Proven track record of aligning Marketing, Sales, and Customer Success to drive predictable revenue growth.
3. Deep expertise in ABM, lifecycle marketing, operations, analytics, and performance marketing.
4. Skilled at using data to guide decisions — including forecasting, attribution, and board-level reporting.
5. Experienced collaborator who can build consensus across executive teams.
6. Strong people leader who inspires, coaches, and develops top-performing teams.
7. Thrives in fast-paced, high-growth environments and brings clarity in complex situations.
8. Embodies NinjaOne’s core values: Curiosity, Integrity, Kindness, Humility, and Builder Mindset.

About NinjaOne

NinjaOne helps IT teams manage and secure their systems more efficiently. Our automated endpoint management platform supports over 30,000 customers, improving visibility, productivity, and security while lowering costs.

We’re ranked #1 on G2 in endpoint management, patch management, remote monitoring, and mobile device management. NinjaOne is known for its customer-first approach, offering free and unlimited onboarding, training, and support.

What You’ll Love

1. A collaborative, kind, and curious team culture.
2. Hybrid remote work with flexible schedules.
3. Comprehensive benefits: medical, dental, and vision insurance.
4. 401(k) plan for your financial future.
5. Unlimited paid time off for work-life balance.
6. Opportunities for career growth and advancement.

Additional Details

1. Visa sponsorship is not available for this role.
2. Due to local policies, NinjaOne cannot hire for this role within Chicago city limits. Candidates outside the city or willing to relocate are welcome.
3. Base salary range:
4. $250,000–$320,000 per year (CA, CO, MD, NJ, WA, or NY)
5. Final offer depends on experience, location, and skills.
6. Includes benefits such as medical, dental, vision, 401(k), life insurance, and PTO.

NinjaOne is proud to be an equal opportunity employer and is committed to building an inclusive, diverse workplace for all.