Featured as TIME’S Invention of the Year, our indoor vertical Gardyns improve lifestyle, health, and the environment by providing tasty, affordable, nutritious greens and fruits without sacrificing design, space, or resources. With already producing over 2 million pounds of Gardyn produce with no pesticide, no waste and 95% less water, we are here to help shape the future of food by leveraging new technologies, for less impact on the environment and giving access to healthy, tasty, nutritious food to all.

Gardyn’s Culture

• Radical Candor: It is not about being right or wrong or saving face. What we care most about is to make the right decisions for the company.
• Freedom and Responsibility: Everybody at Gardyn is an adult and should be able to make the best decisions on their own with the best interest of the company in mind.
• Impact: We want to move the needle big time in everything we do, on the way the company is working, our business, our customers.
• Transparency and Collaboration: We care deeply for our customers, our colleagues, and for all that we are doing, how and why. It is not about ourselves, it is about what we want to accomplish as an organization.

Your Purpose: Leverage social media platforms to enhance Gardyn's brand presence, foster community engagement, and drive growth through innovative storytelling and content creation. Serving as a digital storyteller, the role involves developing compelling content, actively engaging with the community, and collaborating with the marketing team to execute creative campaigns for key initiatives such as new product launches and photoshoots. Utilizing analytics tools, the aim is to continuously monitor performance, stay updated on trends, and optimize strategies to amplify Gardyn's presence in the digital landscape and cultivate a vibrant online community.

To nail your job you will:

Develop engaging content tailored for organic platforms including Meta, TikTok, YouTube, and Pinterest to increase audience interaction and brand visibility.

• Implement a dynamic storyboarding process that encourages risk-taking and iterative refinement, with weekly reviews by the Creative Director.
• Craft compelling copy that captures attention, communicates key messages effectively, and drives action, ultimately increasing engagement and conversion rates.
• Regularly review and edit content on a weekly basis to ensure alignment with brand messaging and adherence to best practices in organic social media, fostering authentic engagement and audience connection.

Implement proactive community management strategies to foster genuine relationships and cultivate brand ambassadors.

• Weekly check-ins with our 2x key FB groups: 1) Master Gardyners and 2) The Gardyners to provide insider tips and knowledge that incentivize engagement and foster a culture of connection that help build raving fans
• Animate the community through engaging content, live events, special care packages, etc

Oversee and optimize agency partnerships, influencers and UGC creators responsible for producing content on organic platforms (including but not limited to: creative agencies + freelance creatives)

• Create briefs and storyboards to pass to external creative partners for the development of branded
• Provide edits and creative direction for external projects from concept development to final revisions.
• Manage the budget for external creative partners and track expenditures monthly, sharing reports directly with the Creative Director.

We'll love you because:

• You have a Bachelor degree in relevant field
• You have prior knowledge of the organic social ecosystem.
• You have at least 2 years of proven experience working with various social media platforms (TikTok, Instagram, Facebook, Pinterest).
• You are great in creating content and managing various platforms
• You have a strong ability to edit Video content (must have)
• The Gardyn culture resonates strongly with you
• You are organized and have ability to multitask
• You enjoy working cross functionally effectively
• You are a self-starter and solution oriented
• You have a strong ability to anticipate on future needs and plan accordingly
• You love teamwork in a multicultural and diverse environment

You’ll love us because:

• We encourage unconventional thinking.
• We are paving the path for innovation in home-grown food and education.
• We are creating a movement bigger than ourselves that will positively enhance people’s lives.
• We practice radical candor and encourage employees to be authentic and transparent when communicating with all internal employees as well as external vendor relationships.
• We lead with context not control and let you determine the best ways to accomplish your goals.
• We are a wicked smart yet humble team.
• Egos are not welcome here.
• Gardyn embodies the start-up culture with the success to back it up.
• Come prepared to work in a highly adaptable, fast-paced environment.

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