Digital Marketing Specialist

Remote but will travel to East Coast 1 week per quarter

Must work CST Zone Hours

Our client designs and manufactures electrical connection devices used in industries such as renewable energy, data centers, electric vehicles, industrial equipment, and power distribution. Its products enable high-power electrical connections for applications including battery systems, energy storage, charging infrastructure, and next-generation power technologies. Their industry is ever-expanding which is why they are looking to add a Digital Marketing Specialist to the company fold, to help with brand awareness and drive traffic to their site. In this role, the Digital Marketing Specialist will work closely with marketing, sales, product management, and distributors to increase awareness of products and support lead generation through digital channels. The role will also support the use and optimization of the company’s marketing technology stack, including a website and CRM system.

Key Responsibilities

Digital Marketing Strategy & Execution

1. Develop and execute digital marketing campaigns aligned with business goals
2. Manage and optimize website performance and digital channels
3. Manage paid media campaigns
4. Identify opportunities to improve performance across existing digital channels

Marketing Technology

1. Manage and optimize digital marketing platforms, including WordPress
2. Support integration and use of marketing technology systems and CRM tools
3. Work with internal teams to improve marketing tools, workflows, and data flow

Analytics & Reporting

1. Track and report on digital marketing performance and key metrics
2. Build and maintain dashboards to measure campaign performance
3. Analyze data to identify trends, gaps, and opportunities for improvement
4. Provide insights to marketing, sales, and product teams

Campaign Management

1. Plan and execute digital campaigns in collaboration with the content marketing team
2. Manage campaign timelines, budgets, and deliverables
3. Monitor campaign performance and recommend improvements

Distributor Marketing

1. Support marketing initiatives with distributor partners
2. Help drive product awareness and demand through digital programs

Cross-Functional Collaboration

1. Work with marketing, sales, product management, and leadership teams to support business objectives
2. Present marketing insights and recommendations to internal stakeholders

Process & Workflow

1. Document and maintain marketing processes and workflows
2. Identify opportunities to improve efficiency and automation in campaign execution

Qualifications

1. Experience managing digital marketing campaigns in a B2B environment
2. Experience managing WordPress platforms
3. Experience tweaking HTML/CSS
4. Experience with digital marketing analytics and reporting tools
5. Experience managing paid media campaigns
6. Familiarity with CRM or marketing automation platforms (Microsoft Dynamics experience is a plus)
7. Ability to work cross-functionally with marketing, sales, and product teams

Our client offers a full array of benefits!

Are you looking for remote jobs near your area? At Yulys, thousands of employers are looking for exceptional talent like yours. Find a perfect job now.