We are seeking a dynamic and creative Social Media Manager to lead our digital engagement and brand presence across various platforms. The ideal candidate will have a strong background in social media marketing, content creation, and digital analytics, with the ability to develop innovative campaigns that resonate with target audiences. This role offers an exciting opportunity to shape our online voice, enhance brand awareness, and drive customer engagement through strategic social media management.

Duties

1. Develop and implement comprehensive social media strategies aligned with company goals
2. Create, curate, and manage engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok
3. Utilize tools like Hootsuite and Buffer for scheduling and monitoring posts to optimize reach and engagement
4. Conduct social listening to gather insights on audience preferences and industry trends
5. Design visually appealing graphics and videos using Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software
6. Manage social media advertising campaigns including Facebook Advertising to increase visibility and conversions
7. Perform keyword research and SEO optimization to improve content discoverability
8. Analyze web analytics and Google Analytics data to measure campaign performance and inform future strategies
9. Maintain consistent branding across all channels while managing online reputation through public relations efforts
10. Engage with followers, respond to comments, messages, and reviews to foster community relationships
11. Collaborate with cross-functional teams including marketing, sales, and customer service for integrated campaigns

Experience

1. Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns
2. Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite
3. Hands-on experience with social media management platforms like Hootsuite or Buffer
4. Knowledge of SEO best practices, keyword research, web analytics (Google Analytics), and social listening tools
5. Familiarity with paid advertising on Facebook and other social platforms
6. Strong writing, proofreading, and editing skills for compelling content creation
7. Experience in branding strategies, relationship management, and public relations within digital channels
8. Ability to analyze data insights to optimize ongoing campaigns effectively
9. Knowledge of e-commerce platforms is a plus for integrated marketing efforts in online sales environments

This role is ideal for a passionate digital marketer eager to leverage their creativity and analytical skills to elevate our brand’s online presence.

Work Location: Remote

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