Founded in 2012, automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry and believes that technology can transform data, revealing key customer insights to accurately predict automotive sales. Through its proprietary automated sales and marketing platform, Mastermind, the company empowers OEMS and dealers to close more deals by predicting future buyers and consistently marketing to them. automotiveMastermind is headquartered in New York City. For more information, visit automotivemastermind.com.

At automotiveMastermind, we thrive on high energy at high speed. We’re an organization in hyper-growth mode and have a fast-paced culture to match. Our highly engaged teams feel passionately about both our product and our people. This passion is what continues to motivate and challenge our teams to be best-in-class. Our cultural values of “Drive” and “Help” have been at the core of what we do, and how we have built our culture through the years. This cultural framework inspires a passion for success while collaborating to win.

What We Do

Through our proprietary automated sales and marketing platform, Mastermind, we empower dealers to close more deals by predicting future buyers and engaging them with proactive personalized marketing. We help automotive dealerships generate success in their loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services.

Job Description Summary

Product Marketing sits at the unique intersection of Product, Sales, Marketing, and Business, working within all stages of the product life-cycle – from ideation to development to wide release. You are responsible for bringing new and innovative products to the market with strong positioning and sales enablement materials.

The day in the life of a product marketer is diverse; you can find them evangelizing automotiveMastermind products and gathering feedback at client meetings, training the sales team on new feature pitches, or sitting with the design team creating the next great sales collateral.

Your day will include planning and executing new product launches, interfacing with Product Management, the Commercial team, Account Management, and Marketing teams as well as the executive team and external resources.

A Successful Sr. Manager, Product Marketing – OEM & Dealer Groups will:

• Maintain an awareness of key market trends and pain points.
• Conduct competitive analysis and frame competitive comparisons.
• Conduct market and customer research to gather data and insight about market segments, target personae, buyer needs and the purchasing decision process for the product, including key buyer roles.
• Influence product development through well-defined market needs and opportunity assessments.
• Create and socialize the following product-level documents: product marketing plan, sales enablement plan, launch plan, solution handbook.
• Develop product positioning, value propositions and messaging that resonate with Dealers Groups and OEMS and produce the source messaging blueprint.
• Collaborate with marketing peers and resources to produce relevant content for OEMs and Dealer Groups.
• Collaborate with Sales Enablement, National Enterprise Account Team (NEAT), OEM Team, and Regional Dealer Group Team to develop positioning, content, and training materials for OEMs and Dealer Groups.
• Enable sellers and coordinate the development of sales content and activities for direct and indirect sales for OEMs and Dealer Groups.
• Assist in product naming by providing market, competitive and customer context.
• Manage launch planning and orchestrate execution of the commercial release of a product.
• Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building.
• Develop customer references, testimonials and case studies for external and internal use
• Drive product retention and upsell/cross-sell strategies or assist a formalized customer marketing function in doing so.
• Conduct win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product team.
• Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts.

Minimum Requirements

• 5-7+ years of product marketing experience, preferably in a high-growth SaaS environment
• Product/Solution Marketing expertise with strong grasp of buyer journeys/customer life cycle
• Automotive OEM experience highly preferred
• Proven people influence skills; active listener that builds strong relationships across the organization
• Strategic thinker with analytical mindset
• Highly collaborative, customer-focused
• Achievement/goal-oriented with resourceful, persistent, can-do attitude. Ability to take the initiative and deliver projects unsupervised
• Excellent planning and organizational skills with strong attention to detail.
• Confident dealing with multiple departments and senior management within the business
• Excellent presentation and written and oral communication skills
• Copywriting and editing skills a plus
• B2B marketing, product management, and product life-cycle experience preferred
• Bachelor's degree in Marketing or Business preferred
• Travel required - 15% to 25% approximately

Compensation/Benefits Information (US Applicants Only)

• S&P Global states that the anticipated base salary range for this position is $65,800 to $118,900. Final base salary for this role will be based on the individual’s geographical location as well as experience and qualifications for the role.
• In addition to base compensation, this role is eligible for an annual incentive plan.
• This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit link https://spgbenefits.com/benefit-summaries/us

Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.

US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.

20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group)

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