JOB POSTING

POSITION TITLE:

Marketing, Design & Digital

Media Specialist

FLSA STATUS:

Part-time/Non-exempt

DEPARTMENT:

IT

SALARY:

Based on Experience

LOCATION:

Aylett, VA

EDUCATION:

Bachelor’s Degree

SUPERVISOR:

Director of Shared Services

WORK

EXPERIENCE:

3 Years’ Experience

JOB SUMMARY:

The Marketing, Design & Digital Media Specialist is responsible for creating and executing innovative strategies that enhance brand presence, engage target audiences, and support organizational growth for all facets of the Tribe. This role combines expertise in graphic design, website design, social media management, and marketing to deliver compelling content, manage digital platforms, and execute integrated campaigns.

PRIMARY DUTIES & RESPONSIBILITIES:

Graphic Design

1. Design and produce professional digital and print materials, including brochures, flyers, infographics, presentations, advertisements, and promotional assets.
2. Develop and maintain brand standards to ensure consistent visual identity across all platforms and materials.
3. Create engaging visual assets for websites, email campaigns, and social media.

Website Design & Management

1. Design, update, and maintain the organization’s website to ensure it is visually appealing, user-friendly, and aligned with branding guidelines.
2. Collaborate with internal teams to keep content accurate, relevant, and optimized for SEO.
3. Monitor website analytics and performance, providing recommendations for improvements to user experience and engagement.
4. Ensure websites are mobile responsive and meet accessibility standards.

Social Media Management

1. Develop and implement social media strategies to grow engagement across platforms (e.g., Facebook, Instagram, LinkedIn, X/Twitter, TikTok).
2. Plan, schedule, and publish content, including graphics, videos, and stories.
3. Monitor analytics and engagement metrics, adapting strategies to optimize performance.
4. Engage with followers and respond to inquiries in a professional and brand-consistent manner.

Marketing & Communications

1. Assist in planning and executing integrated marketing campaigns aligned with organizational goals.
2. Write, edit, and proofread content for websites, newsletters, press releases, and promotional materials.
3. Support event marketing through digital promotion, design, and on-site materials.
4. Conduct market research to identify trends, audience opportunities, and competitor strategies.
5. Track campaign performance and prepare reports with actionable insights.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIREMENTS:

1. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar design tools.
2. Familiarity with HTML/CSS and basic web development is a plus.
3. Strong writing, editing, and communication skills.
4. Excellent project management, multitasking, and organizational abilities.

Preferred Skills

1. Basic photography and video editing skills.
2. Knowledge of SEO, Google Analytics, and paid digital advertising.
3. Experience in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot).
4. Ability to translate complex ideas into clear, engaging, and visually appealing designs.

EDUCATION and/or EXPERIENCE:

1. Bachelor’s degree in Marketing, Communications, Graphic Design, Web Design, or related field (or equivalent experience).
2. Experience with website design and management using CMS platforms (e.g., WordPress, Squarespace, Wix).
3. Experience with social media management tools (e.g., Hootsuite, Later, Sprout Social).

OTHER REQUIREMENTS:

1. Applicants will be required to authorize a background check and submit to drug testing. Failure to do so will disqualify applicants for consideration for the position.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the primary functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical duties include the ability to lift up to fifteen (15) pounds. General office work is required. May be required to travel occasionally to attend meetings and conferences.

Specific vision abilities required by this job include close vision, depth perception and ability to adjust focus. While performing the duties of this job, the employee is frequently required to stand, walk, and sit for long periods of time.

HOW TO APPLY:

Candidates desiring to apply for this position must submit the following to receive consideration:

1. Cover letter explaining your qualifications and experience relevant to the functions of this position.

AND

1. Personal resume identifying your qualifications and experience relevant to the functions of this position.

NOTICE: Qualified Native Americans will be given preference in employment as required by the Indian Self-Determination and Education Assistance Act (25 U.S. 450, ET. Seq) including other relevant laws. In accordance with Title VII of the 1984 Civil Rights Act, Sections 701(b) and 703(1), preference in filling all vacancies may be given to qualified American Indian candidates. In other than the proceeding situations, the Tribe is an Equal Opportunity Employer (EOE).

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