The Marketing Communications Specialist is an integral part of CentraState Healthcare System’s marketing team, contributing their creativity and expertise to all marketing initiatives with a specialization in developing and implementing email and CRM strategies. In this role, you will be part of a collaborative and creative team that drives engagement with CentraState’s services, programs, physicians and events to help grow CentraState’s volume and reputation in line with our mission to bring quality healthcare to our community.

Responsibilities:
Email/CRM

End-to-end setup and execution of email campaigns, including copy writing, asset development, audience segmentation, and email design, for automated patient journeys and monthly enewsletters to consumers and medical staff.
Works in collaboration with agencies and internal partners to maintain the quality of the database, CRM lead tracking application and reporting dashboard
Evaluates current and emerging digital technologies and provides recommendations, when appropriate.

Marketing Campaign Development

Participates in planning discussions and strategy sessions with department leaders and physicians to develop and implement marketing activities related to key service lines, programs and events.
Planning and execution of search engine marketing (SEM), and programmatic display advertising campaigns for key service lines.
Development of content and assets across channels, including video production and editing/writing copy, for website, blog, email, direct mail, video voiceover, brochures and flyers.
Provides direction to freelance writers, designers, photographers and videographers in the development of marketing campaigns and other assets to ensure that creative is in line with the CentraState voice, style, and look.
Participates in planning and creative brainstorming sessions with team members, agency, writers and designers.
Ensures project timelines and campaign objectives are met.
Upholds brand guidelines and graphic standards for all online and print materials to ensure a cohesive look and feel of CentraState programs and initiatives.

Campaign/Market Research

Plays an integral role in the development of quantitative and qualitative research of campaign creative.
Uses market research dashboard to inform service line marketing strategies and campaign development and reports on progress of system image and awareness campaigns.

Project Management/Reporting/Brand

Monitors campaign performance by determining, collecting and reporting on marketing and business Key Performance Indicators by campaign and recommends campaign optimizations as needed.
In collaboration with the Director of Marketing, manages and tracks assigned budget and invoices for campaign development, functional areas of responsibility and service lines.
Maintain awareness of trends and new developments that affect healthcare and hospital services and mission

Qualifications:
Bachelor’s degree in marketing, communications or related field.
Minimum 5 years in a marketing or advertising role.
Experience managing email marketing campaigns and database. Salesforce Marketing Cloud experience a plus.
Highly creative with strong copy writing/editing skills and design vision.
Ability to manage marketing projects end–to-end.
Healthcare experience a plus, but not required.
Strong analytical skills and data-driven thinking.
Up-to-date with the latest trends and best practices in digital marketing and measurement.

About Us:
CentraState Healthcare System, a partner of Atlantic Health System, is a fully accredited, not-for-profit, community-based health system that provides comprehensive health services in the central New Jersey region. In addition to offering a full range of leading-edge diagnostic and treatment options, CentraState serves as a valuable health partner focused on the latest ways to prevent disease, promote healthy behaviors, and help people of all ages live life well. Based in Freehold, CentraState is comprised of a 284-bed acute-care hospital, a vibrant health and wellness campus, three award-winning senior living communities, a charitable foundation, and convenient satellite health pavilions offering primary care and specialty physician practices, along with access to outpatient services, such as lab and physical therapy. The system also offers a family medicine residency and geriatric fellowship training program in affiliation with Rutgers Robert Wood Johnson Medical School. Among its many honors and accreditations, CentraState is one of less than two percent of hospitals nationwide to earn Magnet® designation for nursing excellence four times and was designated a Great Place to Work-Certified™ Company by Great Place to Work® for the second consecutive year.

When you bring your talent to CentraState, you are joining a trailblazing healthcare facility, committed to providing high-quality, patient-focused care. Join us in making incredible strides in health care, and making a difference in our community. We believe in enriching the lives of our employees through work/life balance initiatives, tuition assistance, career advancement opportunities and much more.

Find out why our employees love their jobs and being part of the CentraState family!

What We Offer:
Highly competitive compensation
Excellent benefits package and rewards program
403(b) retirement plan with company match
401(a) retirement plan with employer contribution
Life Insurance
Tuition Reimbursement Program
Profit Sharing Program
Growth Opportunity and Workforce Development Initiatives
Continuing Education / Onsite Training
A warm, welcoming company culture based upon mutual respect and a collaborative goal of providing excellent patient care
Concierge Services with Work & Family Benefits
Magnet recognized healthcare facility