Email Marketing Specialist | Role & Responsibilities Role Overview:

The email marketing specialist is a digital marketer who creates and implements email campaigns to engage with a target audience. Their goal is to promote a brand, increase sales, and drive customer engagement through email communication. The Email Marketing Specialist reports directly to the Director and assigns tasks and manages the workload of two (2) analysts.

Responsibilities:

1. Developing creative briefs for client emails for both conquest and CRM emails that include the theme, links, and special offers that the email will contain.

2. Completing thorough QA of all emails, and setting up scheduling for email drops.

3. Gathering and providing suppression lists for emails.

4. Manage and execute email marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.

5. Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer lists, and segments, send time, and new features intended to drive performance lift.

6. Work in partnership with designers to optimize email creative and template structure based on best practices.

7. Working with the Account Manager team to align campaign strategies and goals to the individual clients.

8. Providing ongoing actionable insights into email performance to Account Managers.

9. Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.

10. Maintaining knowledge of industry best practices and new technologies.

11. Managing the onboarding process for new client launches.

Required Skills:

1. Proven experience managing an email marketing program.

2. Hands-on experience in marketing automation platforms.

3. Google Analytics experience needed.

4. Self-motivated and able to work under pressure, maintaining focus and delivering results.

5. Adaptable and able to thrive in a fast-paced and ever-changing digital marketing landscape.

6. Detail-oriented and highly organized, ensuring accuracy and precision in email management.

7. Possesses a high sense of ownership and responsibility, taking the initiative to drive success.

8. Strong analytical and problem solving skills, with the ability to think critically and strategically.

9. Confident and effective communicator, both written and verbal, able to articulate ideas and collaborate with stakeholders.

Measuring Success:

In this role we will measure success based on several metrics:

● Increased efficiency and effectiveness of email campaigns.

● Improved website traffic, driving higher engagement and conversions.

● Enhanced customer acquisition and retention through email strategies.

● Ensuring that contracted work for clients is completed with high quality and effectiveness

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

• Work from home

Schedule:

• 8 hour shift

Work Location: Remote