At Alliance Human Capital Management (AllianceHCM), our mission is to provide advanced technology solutions and become the leading independent Human Capital Management (HCM) company in the United States. Through our proprietary, cloud-based software featuring a single database, we deliver best-in-class HCM solutions to our customers. Our product portfolio includes Recruitment, Applicant Tracking Onboarding Solutions, Payroll Processing, Learning Management Systems, ACA Tracking Compliance Services, Tax Processing, Benefits Administration, Employee Engagement Solutions, and more.

Job Summary

The Content Social Marketing Lead is responsible for creating, managing, and optimizing content that supports inbound lead generation, outbound campaigns, social media, SEO, and sales enablement. This person will own monthly content planning and execution across blogs, gated assets, checklists, and landing pages while leading AllianceHCMs social strategy across paid and organic channels.

This role requires someone who is both creative and mechanical that can create high-quality content while thinking through how it fits into the broader campaign structure. The ideal candidate is detail-oriented, self-directed, and collaborative, with a proven ability to coordinate with marketing, sales, and vendors to meet deadlines and deliver assets that perform.

Key Responsibilities

Content Creation Strategy

1. Plan and create monthly content aligned to personas and pain points
2. Write blogs, checklists, guides, and gated assets for use in nurture, outbound, and paid campaigns
3. Optimize all content for SEO, readability, and conversion

Social Media Management

1. Own strategy and execution across organic and paid social channels (LinkedIn, Facebook, etc.)
2. Post persona-specific content that aligns with vertical campaigns and demand gen efforts
3. Monitor performance and adjust based on engagement data

Website SEO Support

1. Build and optimize vertical landing pages, especially for multi-location restaurants
2. Maintain keyword strategy, interlinking, and content updates to drive inbound traffic
3. Work closely with web team and SEO to continuously improve performance

Campaign Support

1. Collaborate with Marketing Ops and Sales on content for outbound, drip, and retargeting campaigns
2. Provide content assets that align with funnel stages and campaign goals
3. Maintain consistency in tone, voice, and messaging across assets

Cross-Channel Coordination

1. Support tradeshow and association marketing efforts with campaign-aligned content
2. Ensure message consistency across social, web, email, and sales enablement materials
3. Collaborate across internal teams and external vendors to ensure timely content delivery

Performance Tracking

1. Report on content and social performance: traffic, engagement, conversions, and pipeline influence
2. Identify top-performing themes and formats to replicate and expand
3. Contribute to monthly and quarterly marketing performance reviews
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Experience Skills Required

1. 3–5 years of experience in B2B content marketing, preferably in SaaS, HR tech, or finance/payroll
2. Strong writing and editing skills with the ability to simplify complex topics
3. Highly detail-oriented and organized with strong project management abilities
4. Technically capable; comfortable working in content platforms and marketing automation tools
5. Proficient with SEO best practices and performance-based content
6. Experience managing social media platforms and paid social campaigns
7. Tools preferred: WordPress, Pardot, Salesforce, Buffer, Monday.com, SEMrush, Looker Studio

Bonus Experience

1. Experience marketing to franchise, restaurant, or hospitality brands
2. Background in demand generation or campaign execution
3. Familiarity with webinar content, or client success stories

Why Join AllianceHCM

1. 100% paid employer health, vision, dental, life and LTD insurance
2. High visibility and ownership of marketing outcomes
3. Opportunity to work on high-impact projects with a growing brand
4. A company that values your ideas, your voice, and your growth

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