We are seeking a dynamic and experienced Director of Marketing to lead our marketing department and drive our brand's growth and visibility. The ideal candidate will possess a deep understanding of both traditional and digital marketing strategies, with a proven track record in performance marketing, SEO, and email marketing. This leadership role requires a strategic thinker who can develop innovative marketing campaigns that resonate with our target audience while managing budgets effectively.
Duties
- Develop and implement comprehensive marketing strategies that align with the company's goals and objectives.
- Oversee all aspects of digital marketing, including SEO, email marketing, social media, and content creation.
- Manage performance marketing initiatives to optimize conversion rates and drive customer acquisition.
- Coordinate print advertising efforts to enhance brand presence in traditional media.
- Collaborate with sales teams to create integrated campaigns that support sales objectives.
- Analyze market trends and competitor activities to identify new opportunities for growth.
- Prepare and manage the marketing budget, ensuring effective allocation of resources across various channels.
- Lead, mentor, and develop the marketing team to achieve high performance and professional growth.
- Measure the effectiveness of marketing campaigns through data analysis and reporting.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in a marketing role with a strong portfolio of successful campaigns.
- Proficiency in marketing automation tools and platforms.
- Strong knowledge of digital marketing techniques including SEO, email marketing, and performance marketing.
- Experience with budgeting and financial management within a marketing context.
- Excellent communication skills with the ability to present ideas clearly and persuasively to stakeholders at all levels.
- Strong analytical skills for interpreting data and making informed decisions based on insights.
- Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
Join us as we continue to elevate our brand presence in the market!
Job Type: Full-time
Pay: $65,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Application Question(s):
- Have you done marketing for a law firm or anything related?
Experience:
- Marketing: 5 years (Required)
Language:
- Spanish (Preferred)
- English (Required)
Work Location: Remote
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