Brand Engagement & Social Media Coordinator Job in Dallas, TX | Yulys
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Job Title: Brand Engagement & Social Media Coordinator

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Company Name: Irish Pub Group
Salary: $ 50,000.00
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$ 50,000.00 Yearly
Job Industry: Marketing and Advertising
Job Type: Full time
WorkPlace Type: On-Site
Location: Dallas, TX, United States
Required Candidates: 1 Candidates
Skills:
Flexible schedule
Health insurance
Paid time off
Employee discount
Job Description:

We are a growing group of Irish pubs and hospitality-driven brands rooted in community, energy, and exceptional service. From creative pint pulls to unforgettable guest connections, our culture is built on delivering great times both in-house and online. We're now expanding our marketing and guest engagement efforts—and we're looking for a passionate, boots-on-the-ground connector to help lead the charge.

The Role

As the Brand Engagement & Social Media Coordinator, you’ll be the digital and local face of our pubs and affiliated brands in the U.S. You’ll own our online presence and local outreach initiatives, ensuring our venues are buzzing both online and IRL.

This is not just a desk job—it's about people, community, and creating an authentic brand voice that travels from our front doors to Instagram stories and beyond.

Key Responsibilities

Social Media Management

  1. Develop, schedule, and manage content across Instagram, Facebook, TikTok, and emerging platforms
  2. Collaborate with pub managers and staff to capture engaging, brand-aligned content
  3. Monitor analytics and adapt strategies to increase engagement and follower growth

Local Networking & Community Engagement

  1. Conduct “feet-on-the-street” marketing within a 360-degree radius of each pub location
  2. Establish partnerships with nearby businesses, apartment complexes, gyms, and event venues
  3. Represent the brand at community events, festivals, and networking mixers

Guest Relations

  1. Follow up with guests post-visit through social platforms, online reviews, and email
  2. Build rapport with regulars and local influencers
  3. Use feedback to improve digital and in-person experiences

Strategic Initiatives

  1. Assist in executing seasonal campaigns, event promotions, and local brand activations
  2. Support cross-promotional opportunities with aligned partners and vendors
  3. Create monthly reports with KPIs on digital performance and community outreach impact

What We’re Looking For

  1. 2+ years experience in social media content creation, brand marketing, or event promotion
  2. Strong written and visual communication skills
  3. A people-person with energy to network, engage, and build relationships
  4. Comfortable working independently and cross-functionally
  5. Knowledge of trends in hospitality, nightlife, and food & beverage marketing a huge plus
  6. Adobe Creative Suite, Canva, or CapCut skills are a bonus

Perks & Compensation

  1. Base salary of $50,000 annually
  2. Performance-based bonus opportunities (social growth, lead conversions, events, etc.)
  3. Meal & beverage discounts at all pub locations
  4. Opportunity to grow within a dynamic and expanding hospitality group
  5. Flexible schedule with evening/weekend events encouraged

How to Apply

Submit your resume, links to any social media or portfolio samples, and a short paragraph explaining why you’d be a perfect fit for this role.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

  1. Employee discount
  2. Health insurance
  3. Paid time off

Work Location: In person

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