We are seeking a highly skilled, detail-oriented Web Content Manager to lead the technical execution and ongoing development of the American Bible Society's website and marketing email platforms. As a key contributor to our digital marketing and fundraising efforts, you will manage website functionality, development, email execution, and SEO optimization to ensure seamless user experience in alignment with our strategic goals. Reporting to the Director of Digital Transformation & Partnerships and collaborating with cross-functional teams, you will play a pivotal role in advancing ABS's marketing, fundraising, and ministry objectives through effective web management.

In this role, you will be responsible for building new landing pages, enhancing and optimizing existing ones, executing email communications, and maintaining robust and optimized SEO strategy. The ideal candidate will possess a strong understanding of website architecture, development technologies, and SEO best practices, ensuring the site remains healthy, stable, and aligned with ABS’s mission. Your work will drive engagement, improve site performance, and ensure a cohesive digital experience that supports the Bible cause and the mission of American Bible Society.

Minimum Spiritual and Personal Commitment:

1. Demonstrate a personal commitment to Jesus Christ.
2. Identify with and participate in a Christian church and proactively seek to grow in their Christian faith.
3. Actively participate in organizational prayer, devotional times, and organization-wide events.
4. Maintain an exemplary standard of Christian ethics, behavior, and conduct within ABS and in their public and private life outside of ABS and always uphold ABS’ Standards of Conduct and Affirmation of Biblical Community.
5. Demonstrate Christian maturity in all interactions as displayed by good judgment based on biblical values and principles.
6. Actively incorporate their faith in all aspects of their daily work.

Key Responsibilities:

These duties reflect the technical, collaborative, and strategic elements of the Web Content Manager focusing on ensuring optimal website performance, campaign execution, SEO success, and seamless integration of ABS’s marketing and fundraising strategies.

1. Website Development & Maintenance: Manage and update website content using WordPress or other content management systems, ensuring timely updates, accurate information, and SEO-friendly layouts.
2. Landing Page Development: Design, develop, and implement new landing pages, optimizing for user experience, conversions, and SEO while aligning with marketing and fundraising objectives.
3. Form Development: Building and connecting conversion forms for email address and donor acquisition.
4. Email Campaign Execution: Build, test, and send email communications, ensuring proper design, compliance with campaign goals, accurate segmentation, and brand consistency.
5. SEO Strategy & Performance Monitoring: Implement on-page SEO elements (keywords, meta tags, headers, structured data) and use tools like Google Analytics, Search Console, and track and analyze site performance, crawlability, and SEO metrics.
6. Technical SEO & Issue Resolution: Identify and resolve technical SEO issues such as broken links, crawl errors, and page speed improvements to enhance both user experience and SEO performance.
7. A/B Testing & Experimentation: Conduct A/B and multivariate tests on landing pages and email campaigns to improve engagement, conversions, and SEO effectiveness.
8. Web Performance & Load Time Optimization: Optimize website pages and elements for speed and performance, ensuring compliance with user experience and SEO best practices.
9. Cross-Functional Collaboration: Partner with digital marketing, fundraising, ministry, and IT teams to ensure web design, SEO, and digital strategy align with ABS’s business goals.
10. Vendor & Agency Collaboration: Coordinate with external web developers, SEO experts, and agencies to enhance digital assets and resolve technical challenges as needed.
11. Stay Current with SEO & Digital Trends: Keep up with evolving search engine algorithms, SEO practices, and digital marketing trends, incorporating them into actionable website and digital strategy improvements.
12. Analytics & Reporting: Provide ongoing reporting and analysis of website traffic, SEO performance, email campaign metrics, and user engagement, using data to guide optimization strategies.
13. Web Development Support: Collaborate with developers and design teams to implement HTML, CSS, and other technologies, ensuring compatibility with SEO and design standards.
14. Platform Integration & Troubleshooting: Troubleshoot and resolve functionality issues between the website and integrated platforms such as Gravity Forms and Pardot, ensuring seamless data flow, proper functionality, and user experience continuity across systems.
15. Website Development & Maintenance: Oversee day-to-day website functionality, ensuring stability, security, and optimal performance across all devices.
16. Information Architecture & Usability: Create and organize website content using information architecture best practices, conducting usability tests and gathering feedback to enhance navigation and user experience.
17. Security & Maintenance: Ensure website security and stability by keeping WordPress core files, plugins, and DNS settings up to date, minimizing site downtime and disruptions and monitoring for and addressing outages.

Qualifications:

Education: Bachelor’s Degree in Web Development or related field.

Experience: Minimum of 5 years’ strong experience in digital marketing, web content and front-end development, and website management and maintenance with a focus on front-end development and digital execution.

Tech Stack Familiarity and Proficiency:

1. WordPress - Expert
2. Elementor, Divi, or similar visual builder – Expert
3. HTML, CCS, JavaScript – Proficient
4. Salesforce Marketing and Data Clouds – Expert
5. SEMRush or similar SEO tools - Expert
6. Yoast or similar tool - Expert in at least one
7. Microsoft Office/GSuite - Expert
8. Salesforce or similar CRM database software - Proficient
9. Google Search Console, Analytics (GA4) - Expert

Key Competencies:

All ABS staff must demonstrate the following skills:

1. Demonstrate desire and ability to support organizational biblical and religious goals and participate in regular work-related spiritual activities without reservation.
2. Have a personal passion for and belief in the Word of God, its ability to transform lives, and the mission of American Bible Society.
3. Demonstrate alignment with the vision, mission, and values of American Bible Society.

Demonstrate the following skills for the role:

1. Communication Skills:
2. Complex Communication: Proficient in communicating complex ideas to various stakeholders, both verbally and in writing.
3. Teamwork and Collaboration:
4. Cross-Functional Collaboration: Leads teams effectively, builds strong team dynamics, and fosters a collaborative organizational culture.
5. Cultural Competence and Inclusion:
6. Cultural Awareness: Respects and values diverse backgrounds and perspectives.
7. Service Orientation:
8. Service Solutions: Understands service recipients’ needs, develops solutions to meet those needs, and builds relationships.
9. Adaptability and Flexibility:
10. Responsive Adjustment: Adjusts strategies based on new information, remains flexible in dynamic environments.
11. Time Management and Organization:
12. Efficient Coordination: Prioritizes tasks, manages multiple projects, and ensures team deadlines are met.
13. Problem-Solving and Critical Thinking:
14. Analytical Problem Solving: Analyzes complex problems, develops solutions, and makes decisions independently.
15. Leadership and Initiative:
16. Team Leadership: Guides and supports team members to achieve goals.
17. Strategic Thinking and Decision Making:
18. Strategic Alignment: Develops plans that align with team objectives and organizational goals.
19. Continuous Learning and Development:
20. Self-Development: Seeks out opportunities to learn and grow skills.
21. Innovation and Creativity:
22. Creative Thinking: Suggests new ideas and approaches to tasks.

Physical Demands/Work Environment

For a Web Manager, the typical physical demands and work environment generally include:

Physical Demands:

1. Sitting for Extended Periods: The role primarily involves desk work, requiring long periods of sitting.
2. Manual Dexterity: Frequent use of hands and fingers to operate a computer, mouse, and other office equipment.
3. Visual Acuity: Prolonged periods of working on a computer screen, requiring good eyesight for detailed design work.
4. Repetitive Motions: Repetitive tasks such as typing, clicking, and using design tools.
5. Occasional Lifting: May involve lifting lightweight materials (e.g., laptops, documents) typically up to 10-15 pounds.

Work Environment:

1. Office Environment: Typically operates in a standard office setting, which may include an open-plan workspace, private office, or remote work environment.
2. Noise Level: Generally low to moderate, consistent with standard office environments.
3. Collaborative Setting: Frequent collaboration with other team members, which might include face-to-face meetings, video conferences, or team brainstorming sessions.
4. Deadline-Driven: The role often involves working under tight deadlines, which may occasionally require extended hours or work on weekends.

American Bible Society is committed to providing equal employment opportunities to qualified individuals with disabilities and ensuring a workplace free from discrimination. In accordance with the Americans with Disabilities Act (ADA) and other applicable laws, we will provide reasonable accommodations to qualified individuals with disabilities to enable them to participate in the application process and perform the essential functions of their job.

Office Location:

1. ABS Headquarters – Old City Philadelphia
2. Remote – Possible for top candidates
3. Core Hours: 8:30 a.m. - 5:00 p.m.
4. Travel Required: Minimal travel possible.

Additional Information:

1. Background Check: Candidates must pass a background check as a condition of employment. This may include criminal history, credit check, and verification of employment and education history.
2. Reference Checks: Employment is contingent upon satisfactory reference checks.
3. Eligibility to Work: Candidates must provide proof of eligibility to work in the United States.
4. Affirmation of Biblical Community: Candidates must sign and agree to uphold the ABS Affirmation of Biblical Community as a condition of employment.

American Bible Society is committed to providing equal employment opportunities to all applicants and employees, in accordance with federal, state, and local laws. We believe in the inherent dignity and worth of every individual, created in the image of God, and strive to reflect Christ’s love and justice in our employment practices.

We do not discriminate on the basis of race, color, national origin, sex, age, disability, veteran status, genetic information, or any other protected status. Our commitment to diversity and inclusion is rooted in our Christian faith and values, which call us to love and respect all people.

As a faith-based organization, we require employees to affirm and uphold our Christian beliefs as a condition of employment. This requirement is consistent with our mission and ensures that our work environment aligns with our core values and deeply held religious principles.

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