This position is a skilled leader of creative strategy and marketing activities. Furthermore, this position works as a team-oriented player capable of working with the sales team to develop and deliver essential deliverables to target and engage consumers. From POS to wearables and merchandise but also social, web, and digital media.

• Work with Director of Sales and Marketing, and team to develop the online communications plan (owned, earned and paid) across functions, including organic and paid social media, advertising, creative, and web
• Manage day-to-day activities on social channels to connect with consumers, generate content, and drive positive brand sentiment while reporting on key insights and recommendations
• Support execution of content strategy, in partnership with Director of Sales and Marketing, to bring to life our brands’ visual identity and tone of voice, as well as foster one-to-one drinker engagement with the team
• Support development of advertising campaign plans in partnership with cross-functional teams
• Manage local and regional social media marketing efforts in partnership with sales force
• Work with in-house design team to ensure that the website is current and optimized
• Provide monthly web and social analytics with recommendations for optimization, including organic and paid social media
• Provide input to Director in development and management of annual digital/social budget planning
• Oversee community management efforts to engage fans and foster advocacy across brand social channels
• Responsible for managing content development process with Social Media Manager for digital and social channels, including advertising needs
• Execute proactive culturally relevant real-time content ideas to keep fans engaged with our brand
• Collaborate with teams to develop content for e-commerce, digital advertising, and website needs
• Liaise with Managers on content and strategy for paid digital assets; partner for development and management of SEM strategy and execution
• Shared management of Social Media Specialist, supporting in day-to-day management as it relates to organic & paid content development and overarching social media strategy

Minimum Qualifications:

• Bachelor's Degree
• 4+ years’ experience in social or digital media
• 4+ years’ experience in beverage marketing
• Be a thought leader by staying ahead of trends in social media marketing, emerging media, and online communications
• Extraordinary communication and copywriting skills
• Experience driving concepting and development of content
• Experience working with influencers, including outreach, management and contracting
• Experience with community management and driving advocacy and community growth for brands
• Experience with Instagram, Facebook, Twitter, Pinterest Administration, Google Analytics, and established social media listening tools like Spredfast/Sprinklr, NetSuite, Social Bakers

· Living within an hour of the brewery preferred, remote office is an option with travel to Stowe.

Preferred Qualifications:

• Experience marketing alcoholic beverages a plus
• Passion for the beer/cider/beverage industry a big plus
• Experience with website management tools

Core Competencies:

• Graphic Design Skills: Experienced in Adobe Creative Suite
• Interpersonal Skills: Consistently seeks to align themselves to the strategic, financial and cultural
• plans of the company.
• Problem Solving: Defining problems, collecting data, establishing facts, and drawing valid
• conclusions.
• Communication – Fosters an entrepreneurial atmosphere that supports continuous improvement, creativity, resourcefulness and a get it done mentality while consistently expressing gratitude and contributions of others.
• Concrete Organizational Skills: the ability to understand the immediate, concrete needs of a situation and to establish an effective action plan for meeting those needs.

Some Perks:

Our people are our most important “ingredient.” We hire the best talent; and we reward, develop, and retain them too.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Day shift
• Monday to Friday
• No weekends

Work Location: Hybrid remote in Stowe, VT 05672

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