Key Responsibilities:
1 Site Maintenance & Performance Monitoring:
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- Regularly monitoring website uptime, speed, and overall performance.
- Conducting routine checks to ensure the website is functioning smoothly and efficiently.
- Identifying and resolving any technical issues that may impact user experience or site performance.
2 Technical SEO Optimization:
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- Performing in-depth technical SEO audits to identify and fix issues related to indexing, crawlability, site architecture, and more.
- Implementing structured data, schema markup, and other advanced SEO techniques.
- Enhancing site speed, mobile responsiveness, and ensuring the site meets core web vitals.
3 Keyword Research & Content Gap Analysis:
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- Conducting keyword research to identify opportunities for improving site ranking and targeting relevant search queries.
- Performing content gap analysis to identify missing or underperforming content on the site.
- Working with content creators to optimize existing content and develop new content that targets high-value keywords.
4 Backlink Audits & Off-Page SEO:
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- Conducting backlink audits to identify and disavow toxic or harmful backlinks.
- Developing strategies to acquire high-quality backlinks that improve domain authority and search rankings.
- Monitoring and reporting on the impact of link-building efforts.
5 Website Updates & Technical Implementation:
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- Making changes to the website’s structure, design, or content management system (CMS) to improve performance and SEO.
- Collaborating with developers to implement technical SEO recommendations and ensure that the website adheres to best practices.
- Regularly updating the site with new content, features, or functionalities as needed.
6 Analytics & Reporting:
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- Using tools like Google Analytics, Search Console, and other SEO tools to track website performance.
- Reporting on key metrics such as site speed, search rankings, traffic, and conversion rates.
- Using data-driven insights to inform ongoing optimization efforts.
Skills & Qualifications:
- Strong technical knowledge of web development (HTML, CSS, JavaScript) and SEO.
- Proficiency with SEO tools such as Ahrefs, SEMrush, Moz, or Screaming Frog.
- Experience in performing technical SEO audits and implementing fixes.
- Familiarity with CMS platforms like WordPress, Joomla, or Drupal.
- Ability to analyze data and generate actionable insights to improve website performance.
This role is highly technical, requiring a deep understanding of both SEO and web performance optimization to ensure the website not only ranks well but also delivers a superior user experience.