Social Media Marketing Coordinator

Dallas, United States of America

WHAT YOU WILL BE DOING

Summary of Responsibilities: The Social Media Marketing Coordinator will work with the Manager, Digital Marketing to develop and manage content and engagement on key social media channels. This role will provide day-to-day management of social media platforms as well as analytics and reporting. They will provide social media support to both Business and Consumer lines of business to deliver consistent and effective results. They will receive requests, build creative briefs, facilitate both business and governance approvals, and ultimately deliver projects on established timelines, within the targeted budget. Strong understanding of social trends, behaviors, and how they can be translated into engaging, eye-catching content, exemplifying our brand values is required.

Essential Functions:

• Create content and social strategies across all social platforms to engage and grow our audiences.
• Manage daily operations of social channels, including content strategy, calendar development and scheduling, engagement and augmentation based on performance.
• Stay up to date on social trends and best practices, sharing insights to drive continuous improvement and brainstorm new ways to engage with the community.
• Monitor social media performance and report on key metrics on a regular basis to ensure audience growth, strong engagement rates, and creative-performance insights.
• Knowledge and understanding of SEO and how to integrate keywords into social media content and campaigns.

Other Functions:

• Other duties as assigned.



Requirements:

Education

• Bachelor's Degree: Marketing, Advertising, Communications or equivalent field.

Experience

• 1-3 years Social Media Marketing experience.
• Financial services industry experience preferred.
• Prior experience developing social media strategy (paid and organic), scheduling campaigns, monitor community engagement, tracking/reporting, and analytics.
• Proficient with social media management software and social listening tools such as Hootsuite, Sprinklr, etc.
• Experience using Workfront or a comparable project management platform preferred.
• Comfortable speaking to and working with high-level business stakeholders.

Skills & Abilities

• Superior organizational and time management skills with an impeccable attention to detail.
• Self-motivated and the ability to work both independently and collaboratively while prioritizing heavy workloads and meeting time-sensitive deadlines.
• Team player with a strong work ethic; promotes and enjoys a creative work environment.
• Exceptional interpersonal, written and verbal communication skills.
• Critical-thinking and problem-solving skills with the ability to understand complex projects.
• Advanced proficiency with Microsoft Office Suite.
• Ability to interpret and analyze an array of data in a variety of forms and leverage it for marketing purposes.
• Ability to identify, analyze, and solve complex problems.
• Ability to respond effectively to inquiries or complaints from members, regulators, and others.
• Ability to communicate effectively and persuasively in print and digital.

Competencies:

• Change Orientation - Flexibility:
  • Proficient - Applying and Executing
    • Adapts quickly to change and makes suggestions for increasing the effectiveness of change
    • Appropriately shifts attention and refocuses on new goals as a result of changes in priorities or competing work demands
• Change Orientation - Innovation:
  • Proficient - Applying and Executing
    • Initiates creation or modification of procedures, policies, systems, or structures to more effectively meet customer needs and requirements
• Collaboration - Relationship Management:
  • Proficient - Applying and Executing
    • Knows who to reach out to inside and outside of one’s team to get work done
    • Takes action to enhance working relationships needed to achieve seamless workflow
• Collaboration - Teamwork:
  • Proficient - Applying and Executing
    • Creates a good working environment in the team; works toward shared goals contributing ideas and accepting change
    • Provides assistance and coaches less experienced team members
• Customer Focus - Customer Understanding:
  • Proficient - Applying and Executing
    • Probes in-depth to understand the customer’s business needs
    • Explores and understands the customer's alternatives and decision criteria
• Influence - Two-way communication:
  • Proficient - Applying and Executing
    • Communicates in a timely and straightforward manner
    • Probes for additional information, clarifies assumptions and confirms agreed-upon actions
    • Keeps everyone involved informed about progress and issues
• Risk Business Acumen - Product Knowledge:
  • Proficient - Applying and Executing
    • Understands the relevant products and services and the markets in which they are sold and their risk return to the organization
    • Can identify and speak to major operational issues across the organization

Working Conditions:

• Frequently: Minimal physical effort such as sitting, standing, and walking.
• Occasional moving and lifting of equipment and furniture is required to support onsite and offsite meeting setup and teardown.
• Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.

Employer’s Rights:

• This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated, in part, based upon your performance of the tasks listed in this job description.
• The employer has the right to revise this job description at any time. This job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.

Bachelor of Science (BS) English

Primary Location:  Dallas, Texas, United States of America

Other Locations:  Texas-Dallas

Organization:  Santander Consumer USA Inc.

As a part of our commitment to the health and safety of our employees and clients, we have implemented COVID-related health and safety requirements for our workforce. These requirements may include all or some combination of: disclosing your vaccination status, being fully vaccinated, regular testing, mask wearing and social distancing. As you go through our selection process, the requirements will be clearly disclosed to you.