The Amazon Fashion Social team is looking for a customer-focused, results-oriented Social Media and Community Manager to grow our fan base, grow brand affinity amongst our fans, and manage our relationship with our customers through intelligent community management, creative marketing, data-driven targeting, and strategic content planning.
The Social Media Manager will define and execute the customer experience on social media apps like Instagram, TikTok, Snapchat, and YouTube Shorts. They will foster a dialogue between customers and the Amazon Fashion brand as well as creating, planning and publishing content across platforms. They will compile and analyze campaign metrics such as traffic from our social media properties to Amazon.com and will report on social media campaign performance to management teams. Additionally, they will drive the social listening and feedback loop to bring customer insight from social media back to the product and marketing teams.
Primary Responsibilities
Community Management:
- Work across teams to write, plan, and schedule content across social media platforms
- Ensure that the Amazon Fashion voice is consistently represented in all communications.
- Manage the presence of Amazon Fashion on social networking apps like Instagram, TikTok, Snapchat and YouTube
- Plan community outreach efforts.
- Run fan engagement and fan acquisition promotions like sweepstakes or contests.
- Partner with Customer Service to address customer concerns and moderate user generated content.
- Develop, test, and refine best practices for engaging with customers and building the Fashion brand on social networking sites.
Analytics & Monitoring:
- Analyze key metrics and create weekly performance reports.
- Maintain a deep understanding of social networks, Fashion customers, and emerging social media trends.
Internal Social Media Advocacy:
- Report to the broader organization on the voice of the customer.
- Be an advocate for social media to the broader organization.
- Establish partnerships with subject matter experts and social media stakeholders across the organization to create and cultivate content for distribution through social networking sites.
Basic Qualifications
- 5+ years of social media and community management experience
- Bachelors degree required
- Thorough understanding of social media and community management best practices
- Excellent written and oral communication skills, with experience communicating to both customers and senior management
- Ability to deal with ambiguity, respond flexibly to changes, and produce results in a fast-paced environment
- Strong bias for action and ability to prioritize effectively
Preferred Qualifications
- Experience running large social media accounts and publishing content across platforms
- 5+ years of experience managing a social media presence, an online marketing strategy, or an online community
- Experience engaging large communities (1 million members or more)
- Experience with Paid Media and social advertising
- Strong copy-writing abilities and sound editorial judgment
- Ability to use quantitative data and metrics to drive editorial decisions and marketing activities
- Strong influence management skills to influence business and technology teams without direct authority
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