As an SEO Specialist, you will be responsible for the SEO success of your client accounts. This is not a leadership role, but instead a manager of external client accounts. You will work closely with the Marketing Director and marketing leadership to build effective strategies for these accounts, employ them, and communicate them to the client. You are responsible for being an expert in Search Engine Optimization. You will be expected to focus your SEO efforts on organic KPIs and client retention, which means you are expected to be an SEO expert and in communicating SEO to your clients. Your top priority is retention (both value retention and overall client retention) and doing everything within your power to provide the highest value of SEO strategy to each client.

Responsibilities:

• Completing an in-depth SEO analysis of the client’s current website including sitemap recommendations (structure, page names, redirects, etc.), copied content analysis, and domain analysis/recommendations

• Understanding the client’s SEO goals and expectations (communicating with the marketing team to uncover SEO goals and ensuring the client’s keywords reflect their business and SEO goals)

• Developing and completing contracted monthly strategies for each client
• Sending custom, monthly SEO updates, and reports to the internal marketing team
• Managing SEO requests from clients (delegating or executing)
• Responding to questions about SEO and client campaigns from team members
• Managing On-Site SEO performance by checking and improving on-site optimization; checking and improving internal link structure; checking and fixing potential indexation issues; and reviewing, improving, and adding valuable content
• Managing Off-Site SEO performance by ensuring all mandatory listings are claimed, verified, and accurate
• Monitoring all critical listings (i.e., Google My Business) for accuracy over time keeping up-to-date, and taking advantage of new features on critical listings
• Ensuring Google Search Console and Google Analytics is setup and accurate
• Researching and proposing new ideas for local and industry-relevant backlink opportunities
• Manual outreach for the creation of structured citations, unstructured citations, and mentions

Experience:

• 2+ years of experience in a professional environment handling data-driven, problem-solving, or detail-oriented tasks
• 1+ years of SEO-related experience is required
• Digital marketing experience is required and agency experience preferred
• Bachelor’s Degree preferred

Qualifications:

• Excellent written & verbal communication

• Strong attention to detail

• Precise critical thinking and problem-solving skills
• Proficient knowledge of Google Docs, Google Sheets, and Outlook

More Information on Scorpion

Scorpion operates in the Marketing Tech industry. The company is located in Salt Lake City, UT, Valencia, CA, Islandia, NY, and Addison, TX. Scorpion was founded in 2001. It has 1360 total employees. It offers perks and benefits such as a Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits, and Life Insurance.