Job Overview

We’re seeking a SEO expert with proven success in Google Business Profile (GBP) reinstatements and local search growth.

You’ll lead GBP recoveries, optimize local rankings, and implement technical SEO fixes for small businesses.

You will oversee and execute our SEO strategies, ensuring our clients achieve top rankings on search engines.

The ideal candidate will have a strong background in technical SEO, content optimization, local SEO, and analytics. You will lead a team, collaborate with other departments, and stay ahead of industry trends to maintain our competitive edge.

Key Responsibilities

1. SEO Strategy & Execution

1. Develop and implement comprehensive SEO strategies for clients across various industries.
2. Conduct keyword research, competitive analysis, and on-page/off-page optimization.
3. Optimize website structure, metadata, and content for maximum search visibility.
4. Manage local SEO efforts, including Google Business Profile optimization and local citations.
5. Green Thumb Local's SEO department is looking to

2. Technical SEO & Website Performance

1. Audit websites for technical SEO issues (crawlability, indexing, site speed, mobile-friendliness).
2. Collaborate with the web development team to implement SEO best practices.
3. Monitor and improve Core Web Vitals and overall site performance.

3. Content & Link Building

1. Guide content teams in creating SEO-optimized blogs, service pages, and landing pages.
2. Develop and execute high-quality link-building strategies.
3. Manage outreach campaigns to secure authoritative backlinks.

4. Analytics & Reporting

1. Track KPIs (organic traffic, rankings, conversions) using Google Analytics, Search Console, and SEO tools.
2. Generate monthly reports with actionable insights for clients.
3. Stay updated with Google algorithm changes and adjust strategies accordingly.

5. Leadership & Collaboration

1. Lead and mentor junior SEO specialists.
2. Work closely with PPC, web development, and content teams to align strategies.
3. Communicate SEO performance and recommendations to clients and stakeholders.

Key Outcomes:

1. Resolve GBP suspensions within 30 days (with documentation).
2. Increase our monthly revenue by 20% year over year.
3. We need all of our clients to see measurable results

Qualifications & Skills

Required Experience:

1. 3+ years in SEO with at least 5 successful GBP reinstatements (screenshots of Google’s approval emails required).
2. Expertise in local SEO (rankings, citations, GBP optimization).
3. Technical SEO mastery (crawlability, site speed, structured data).
4. Portfolio showing before/after results:
5. GBP ranking improvements (e.g., "Map Pack to #1 in 6 months").
6. Organic traffic growth (Google Analytics reports).

Technical Skills:

1. Mastery of:
2. GBP troubleshooting & reinstatement processes.
3. SEO tools (Ahrefs/SEMrush, Screaming Frog, GA4).
4. Local SEO (citations, reviews, schema markup).
5. Proficient in SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog).
6. Strong understanding of HTML, CSS, and JavaScript (for technical SEO).
7. Use of Squarespace and Pipedrive
8. Knowledge of schema markup and structured data.

Soft Skills:

1. Clear communicator (client-facing reports).
2. Problem-solver (adapts to Google’s changing guidelines).
3. Ability to work independently but also in a team environment
4. Willingness to work collaboratively and comply with due dates

Working Conditions:

1. Totally remote

✅ Must Provide IN A SINGLE pdf , word or google doc the following content :

1.-Proof of 3+ GBP reinstatements (screenshots of approval emails).

2.-Your Best GMB Reinstatement Case Study

1. Before: Screenshot of the suspended GMB.
2. After: Screenshot of the reinstated GMB + approval email from Google.
3. What you did: Step-by-step explanation of how you fixed it.

3.- Your Most Impressive Local SEO Result

1. Client URL (or anonymized if under NDA).
2. Before & After: Organic traffic growth (Google Analytics) + keyword ranking improvements (Ahrefs/SEMrush).
3. Your strategy: What you did to achieve this.

4.- Examples of other Local SEO Results

1. Before/after examples of other local SEO growth (GA/Search Console data).
2. Technical SEO knowledge (audit samples, not just theory).

5.- Quick Audit Challenge

Pick any local business website (plumber, hvac, roofing, flooring, etc.) and list:

1. Top 3 Technical SEO Issues (with fixes).
2. Top 3 GMB Optimization Opportunities.
3. 1 Most Critical Local SEO Mistake.

(Submit as a PDF or Google Doc. Generic responses without this won't be considered)

OR INSTEAD OF THE PREVIOUS DOCUMENT YOU MAY SEND:

Video Submission Application Challenge :

"Submit a 2-min Loom video explaining:

1. The most complex GBP suspension you resolved sharing screen with the before-after images
2. Quick Audit Challenge:

Pick any local business website (plumber, hvac, roofing, flooring, etc.) and list:

1. Top 3 Technical SEO Issues (with fixes).
2. Top 3 GMB Optimization Opportunities.
3. 1 Most Critical Local SEO Mistake.
4. One technical SEO mistake most local businesses miss.

Join us in this exciting opportunity where your expertise will play a crucial role in driving our digital marketing success!

Job Types: Full-time, Part-time

Pay: $18.00 - $20.00 per hour

Expected hours: 15 – 20 per week

Benefits:

1. Flexible schedule

Schedule:

1. Choose your own hours
2. Monday to Friday

Application Question(s):

1. As part of your application, did you submit the required PDF, Word/Google Doc, or Loom video?

Work Location: Remote