About Fair Trade USA

At Fair Trade USA, we’re leading the charge toward sustainable development and conscious capitalism by forming fair and honest partnerships across the globe. We believe in community, we’re excited about change, and we hire driven, talented change makers who share our vision.

Founded in 1998, we are the leading third-party certifier of Fair Trade products in North America. Our unique market-based model for sustainability links millions of farms and factories around the world to over 1,500 leading brands and retailers through more transparent, equitable trading partnerships. Impact is our North Star: to date, we have channeled over $1 billion in additional income to hardworking families and communities around the world.

Fair Trade has emerged as one of the most promising models of conscious capitalism today. We are recognized for improving the working conditions and living standards of farmers and workers while protecting the environment. At the same time, we strengthen global supply chains and enable sustainability to drive profitability for the business community. For the end consumer, Fair Trade is an easy way to align our values with our purchasing decisions, voting with our dollars for a better world.

Our model has incredible leverage: for every $1 that we invest in building the Fair Trade market and movement, we are creating $4 in increased income for farmers and workers. Because of this unprecedented 4x1 “social return on investment” and community impact, we are a four-time winner of Fast Company’s "Social Capitalist of the Year" award and have been recognized as a leading social venture by the Skoll Foundation, Clinton Global Initiative, Ashoka, and the World Economic Forum.

The Role

The Senior Digital Marketing Manager is responsible for developing and leading our online marketing efforts. This role is responsible for executing and optimizing digital strategies to drive brand awareness, engagement, and conversions across multiple channels. This role drives marketing ROI through innovative tactics, reporting and process improvements.

Key Responsibilities

Website Strategy & Governance

1. Strategic and comprehensive website management and governanceDefine site goals (traffic, leads, revenue, support deflection) and audience personas.
2. Maintain the information architecture (navigation, taxonomy, URL strategy)
3. Maintain a site roadmap (features, migrations, experiments)
4. Maintain design system components for the web (buttons, forms, templates)
5. Plan, create, edit, and publish pages (blog, FAQ, program updates, events)
6. Enforce brand voice and accessibility standards on all content
7. Manage assets (images, video, downloads) and metadata (titles, descriptions, alt text)
8. Internal linking strategy: pillar/cluster content organization
9. Localization and translation workflows (language variants, regional pages)

SEO/SEM Leadership

1. Lead SEO, AEO, and GEO vision and liaise with agency partner to track performance, optimize execution, and ensure strategic alignment. Optimizing current content (meta descriptions, title tags, image alt tags, image sizes, copy, links, etc.)
2. Developing new content for optimization
3. Link building (creating label embed code to share with partners), reviewing outreach for new earned media opportunities.
4. Implementing technical audit recommendations

Lead Capture and Ad Strategy

1. Manage and evolve digital lead capture, nurturing, and qualification strategy to support tailored audience journeys and deliver Marketing Qualified Leads (MQLs) that includes: Front-end lead capture (website, HubSpot landing pages/forms)
2. Nurturing series – maintain and evolve Business Welcome Series
3. Automation logic for responders, audience path, and qualification
4. Lead ad strategy and executionStrategy & Planning: Develop comprehensive digital marketing strategies, including paid media (PPC, social ads, display), SEO/SEM, content marketing, email, and social media.
5. Ad Campaign Management: Plan, launch, and manage high-performing paid advertising campaigns across Google Ads, social platforms (Facebook, LinkedIn, etc.), and other networks.
6. Budget & ROI: Monitor and manage campaign budgets, optimizing spending for maximum ROI and tracking against KPIs.
7. Trend Awareness: Stay current with the latest digital marketing trends, technologies, and best practices to maintain a competitive edge.

Reporting and Analysis

1. Reporting, Analytics, and Insight GenerationDefine the core marketing and funnel metrics (reach, engagement, lead generation, pipeline influence, partner engagement, ROI) in partnership with key internal stakeholders.
2. Build and maintain dashboards that provide timely, accurate visibility into performance
3. Analyze performance data and provide actionable insights and recommendations for optimization, resource allocation, and campaign effectiveness
4. Analyze marketing campaign performance, website traffic, and user behavior using analytics tools to identify trends and insights, reporting on success to stakeholders.
5. Lead Marketing Quarterly Dashboard and complete execution of reporting & insights

Key Qualifications / Experience

1. Bachelor’s degree in Marketing, Communications, or related field.
2. 7+ years of experience in digital marketing or similar role.
3. Knowledge of HTML/CSS and basic web design principles
4. Proficiency in tools such as Google Analytics, Google Ads, and social media platforms
5. Strong understanding of SEO/SEM/AEO/GEO and content marketing
6. Familiarity with A/B testing and conversion rate optimization
7. Experience with CRM systems such as Salesforce and HubSpot
8. Experience with project management and using tools such as Asana
9. Pilot new technologies, tools, and frameworks that unlock next-generation user experiences
10. Ability to collaborate cross-functionally and balance current projects with incoming requests

Our Workplace

At Fair Trade USA, we are a mission-driven organization and are deeply committed to fostering an environment that is built on the principles of JEDI; a just, equitable, diverse, and inclusive community for all. We are committed to upholding an inclusive workplace where all people feel equally respected and valued, and where we can all thrive. We are a proud equal opportunity employer and welcome applicants from every educational background, gender identity and expression, sexual orientation, age, race, ethnicity, national origin and ancestry, veteran status, marital or family status, and disability.

We believe in empowering our teams to choose to do their best work and grow at Fair Trade USA. We offer a comprehensive compensation approach including salary, performance-based bonuses, and employee recognition awards, and a generous and thoughtful approach to employee benefits which include:

1. Fully Remote & Flexible Workplace with monthly Final Friday half days
2. Incentive compensation and Bonus awards
3. Generous Health, Dental, and Vision insurance
4. Up to 5% Employer 401k Match
5. Excellent PTO including 12+ Holidays / 15+ Vacations / 9 Sick Leave days annually
6. Annual Winter Break Week with Office Closure from 25th December through New Year
7. Six Weeks Sabbatical Leave after 7 years’ service
8. Parental Leave and Caregiver Programs
9. Mental Health and Wellbeing programs
10. Employee Recognition Awards
11. Employee Perks and Discount programs with Fair Trade Certified partners

Are you looking for remote jobs near your area? At Yulys, thousands of employers are looking for exceptional talent like yours. Find a perfect job now.