Search Engine Optimization Manager Job in United Sate | Yulys
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Job Title: Search Engine Optimization Manager

Company Name: Stella Rising
Salary: USD 75,000.00
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USD 90,000.00 Yearly
Job Industry: Marketing and Advertising
Job Type: Full time
WorkPlace Type: remote
Location: United Sate, United States
Required Candidates: 1 Candidates
Skills:
Typography
Color Theory
Graphic Design Basics
Job Description:


Stella Rising is a nationally recognized marketing and media services agency creating transformative growth for superstar brands in the consumer middle market. As a result of growth, we are seeking a highly motivated SEO Manager to join our team. The right candidate must be able work proficiently in a remote environment but love getting together in person with clients, the team, and at our company sponsored events.


As an SEO Manager, in addition to driving growth for clients across diverse industries, you will also have oversight of the work efforts of others on your team. This role requires advanced skills in the areas of strategy development, campaign implementation, client management, and team leadership. Your deep knowledge and expertise in SEO will not only contribute to the success of client work but to the overall growth and development of others on your team. Success in this role requires a deep curiosity and continuous learning mindset around SEO, bringing forward the information to the team as well as empathetic and effective employee management techniques to nurture and grow the skillsets and capabilities of the team.


Regular Responsibilities but not limited to:


  1. Autonomously spearhead client conversations to discern business objectives and ad hoc requests, translating them into holistic SEO roadmaps aligned with industry best practices. This includes the ability to quickly adjust to shifting client priorities and gaining their buy-in.
  2. Advanced experience in all SEO tools (Ahrefs, SEMrush, Google Analytics, Google Search Console, Screaming Frog) and ability to leverage the advanced capabilities of each platform, such as API configurations and custom extractions. Be able to train junior members to utilize these tools in more advanced ways.
  3. Manage and execute the implementation of SEO strategy for all department deliverables (on-page, off-page, and technical SEO).This includes overseeing and providing feedback for the work product for others on your team.
  4. Advanced analysis of SEO performance metrics in GA4, GSC, and Looker, such as organic traffic, rankings, conversions, and user engagement; generate comprehensive and insightful monthly reports and renewal decks for your clients.
  5. Develop campaign strategies with the ability to deconstruct SEO ideas into actionable next steps and gain buy-in from clients. Provide support to direct reports on developing strategies that do this as well.
  6. Build strong client relationships through consistent communication, skillfully presenting SEO recommendations, clearly delineating project timelines, and proactively managing client expectations. This includes supporting escalated client issues for accounts that are supported by others on your team.
  7. Create strong partnerships with necessary internal and external teams to implement client-approved strategies, provide insights on campaign performance, and resolve client issues for your clients and the clients of direct reports.
  8. Continually strengthen our SEO practices by diving deeper into new SEO trends and evaluating them for client needs and effectiveness, bringing a strong POV on the learned knowledge to the team.
  9. Hold regular 1:1's with direct reports; provide support, give feedback, and foster their career growth within the SEO team.
  10. Manage 3-5 direct reports at the specialist or coordinator level. Provide guidance, mentorship, and training to direct reports to enhance their SEO knowledge and skills and develop SEO strategies.


Required Skills and Qualifications:


  1. Advanced understanding of complex SEO principles (including technical SEO and language related to web development) and of new developments in SEO, such EEAT, AI, Helpful Content Updates, and SGE.
  2. Proficiency with SEO tools such as Screaming Frog, Search Console Indexing reports, GA, Looker Studio, Ahrefs, and SemRush and an understanding of complex ways to leverage these tools.
  3. Strong understanding of how to unpack meaningful insights from data to support SEO recommendations and organic growth opportunities, including cross-channel and single-channel opportunities.
  4. Advanced project management skills, attention to detail, and ability to manage multiple tasks and timelines.
  5. Advanced communication skills, both written and verbal, to collaborate effectively with team members and stakeholders, including non-SEO and/or senior leadership client members.
  6. Advanced client management skills, including effectively communicating SEO recommendations and their impact and independently managing timelines and projects.
  7. Strong ability to follow deliverable processes and create result-driving custom deliverables that map back to client OKRs and true-north KPIs.
  8. Advanced skills in both technical and on-page SEO, including understanding of JavaScript, crawling and indexing, rendering, E-E-A-T, and core on-page SEO fundamentals.
  9. Experience managing e-commerce and lead generation clients.
  10. Experience managing multi-year SEO campaigns and experience with the following client campaign cycle touchpoints: onboarding, retention, QBRs, OKRs, escalations.
  11. Can uncover clients’ strategic goals and use that to inform SEO work.
  12. Experience with Google Analytics 4 and Looker Studio.
  13. Strong ability to develop strategies for clients that are outside the box and go beyond our normal course of deliverables
  14. Strong conflict resolution and client retention skills.
  15. Experience training and/or managing team members on SEO deliverables, campaign management, and data analysis.
  16. Must have strong MS Office Suite skills (Excel, PowerPoint, Word, Outlook)


Stella Rising is a women-led company that prizes diversity, creativity, hard work, and intelligence, while keeping warmth, balance, and human understanding at the core of our values. Named an Ad Age Best Workplace and Inc Best Workplace multiple years running, the company fosters an energetic and collaborative work environment where employees come first. In addition to surprising and delighting our team, we offer an environment where employee learning and recognition is prioritized. We take care of our team through a highly competitive benefits package that includes health, vision, dental, life insurance, a 401k with company match, wellness and technology reimbursements, home office setup support, over 7 weeks of PTO, and Flex time. If this sounds like the right opportunity for you, we would love to hear from you. Please send a resume and any work samples you are most proud of to kdillon@stellarising.com or fill out the form on this page. Due the volume of candidates, we will only contact qualified candidates. EOE

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