Position Title:

Public Relations & Communications Specialist

Salary Range:

Public Relations & Communications Specialist, Grade 8, exempt, $66,399.16 - $92,958.82 per fiscal year, commensurate with experience.

Job Description Summary:

This position provides public relations to promote Sourcewell’s message and value, to increase awareness of Sourcewell’s programs, and to provide a means of connecting Sourcewell’s members and vendors with their peers. This position ideates, creates and manages content for various communication channels and creates and maintains the organizational content strategy.

Job Description:

Essential Duties and Responsibilities

Public Relations

1. Writes and proofs articles for various publications, including but not limited to magazines, newspapers, and blogs
2. Creates and distributes targeted press releases for all divisions
3. Utilizes appropriate tools to curate and maintain media contact lists for targeted and effective communication and press release distribution
4. Promotes all Sourcewell programs, products, and services
5. Establishes and maintains cooperative relationships with representatives of the communities, public agencies, employees, media, and public interest groups
6. Collaborates with team members, including senior leaders, to craft and pitch press releases and thought leadership columns
7. Arranges for public appearances, media interviews, and related content to increase Sourcewell awareness and embracement, as well as education on Sourcewell’s mission and services offered
8. Assists with event planning and coordination of promotion and at-event-branding
9. Represents and organizes staff representation of Sourcewell at public and community events

Content Development

1. Maintains a deep knowledge of all Sourcewell division offerings and audiences, positioning, differentiation, and value propositions
2. Collaborates with marketing team, stakeholders, and industry experts to produce relevant content for both print and digital applications
3. Creates content assets to support stages of the marketing funnel and clients’ journey process
4. Produces messaging for advertisements, collateral pieces, emails, white papers, articles, websites, infographics, event speeches, and more
5. Writes, edits, and sources high-quality content for both internal and external communications
6. Creates and maintains consistency across all platforms in application of brand tone, use of active voice and people-centered language, and compliance with AP writing style
7. Leverages industry, business, and product research and best practices to guide content development
8. Helps identify gaps in partner-facing collateral and works cross-functionally to address creatively
9. Collaborates with marketing leads to create and maintain editorial, social, and content calendar, generating strategic content ideas and recommendations (white papers, infographics, social posts, guides, multimedia, and other resources)
10. Crafts compelling content for the broader marketing team, supporting campaigns with engaging copy for a variety of mediums and audiences to inspire, educate, and convert
11. Collaborates on multimedia projects including promotional and testimonial videos, virtual events, and podcasts
12. Oversees and utilizes appropriate tools to track and measure content performance, including mentions, shares, and sentiment with both press and social media
13. Drives high level of audience engagement in direct support of business goals
14. Solicits and captures user stories via stakeholder interviews, case studies, and advertorials
15. Collaborates with marketing leads to craft key messaging, identifying opportunities for growth, and communicate recommendations to internal teams
16. Ensures consistent creative copy across a variety of formats for all divisions
17. Manages all social media platforms for all divisions, including LinkedIn, Facebook, Twitter, etc.
18. Maintains day-to-day social media presence, posting and interacting with followers
19. Implements social media strategies and adopts relevant techniques and content practices
20. Creates and manages content and calendar for social media platforms
21. Recommends impactful ways to use social media to help achieve division and organizational goals

Community Enrichment and Reputation Management

1. Leads community enrichment group and implements and evolves group procedures to enhance public relations opportunities and community impact
2. Implements reputation risk management best practices and serves as organization’s point person for risk mitigation messaging
3. Plans and guides development of and communication of information to maintain favorable internal and external public perceptions of Sourcewell’s accomplishments and purpose
4. Manages day-to-day digital reputation activities and social media sentiment to maximize awareness of and influence public opinion of Sourcewell, including but not limited to online advocacy, editorial, community engagement, education opportunities, etc.

In collaboration with marketing leadership

1. Responds to requests for information from the media and designation of other appropriate spokespersons as needed
2. Assists in researching and analyzing the market, vertical and trends, social media tools and applications
3. Assists in developing relevant public relations and communications strategies
4. Provides unwavering commitment to quality, accuracy, consistency, and adherence to brand standards
5. Motivates and drives collaboration cross-functionally without direct authority

Other related areas and duties as assigned

1. Collaborates with multimedia staff to ensure video and studio communications meet Sourcewell standards

Additional Job Description:

Required Qualifications

1. Associate Degree in Social Media Marketing, Public Relations, Communications, or Business-related field, AND
2. Five years of demonstrated experience in Public Relations and/or Social Media Marketing
3. OR
4. A combination of post-secondary education, professional training, and direct relevant work experience equal to eight (8) years
5. Valid Driver’s License

Preferred Qualifications

1. Bachelor’s Degree in Social Media Marketing, Public Relations, Communications, or Business-related field
2. Three years business-related experience with cooperatives or government, education, and/or other public agencies

Position open until filled.

First review of applications will take place November 22nd. If interested, please submit your application prior to this date to be considered.

Location:

1. This is a remote position and is subject to Sourcewell's telecommuting policies and procedures.
2. On occasion, may be asked to travel to Staples, MN for meetings, professional development or team activities. Potentially twice per year. Notice will be given ahead of time.

*Sourcewell is currently accepting applications from all states, except the following: California, Colorado, Connecticut, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Rhode Island, Vermont, and Washington. Applicants living in or planning to relocate to a state not on this list are encouraged to apply. *

Sourcewell exists to empower community success. We stand with our partners in government and education striving to recognize and honor the differences in each of our community members. We are committed to removing barriers to equity.

Values

1. Seek. Be curious.
2. Empower. Be accountable and liberate others.
3. Impact. Be a difference maker

Full Time/Part Time:

Full time

Position Type:

Regular

Scheduled Hours:

40

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