Rate Insurance is the 36th largest property and casualty insurance agency in the United States and part of Rate, the nation’s largest purchase mortgage lender. We believe getting the right insurance coverage should be fast, transparent and smart, driven by data and built around customer needs. We are combining technology, analytics, and customer-first design to make insurance simpler and more rewarding.

We are looking for a Performance Marketing Leader with deep expertise in auto insurance to architect, scale, and own our DTC platform. This is a hands-on high-impact role, you’ll define strategy, build the team, manage the performance channel, and own the P&L for DTC acquisition.

Responsibilities

1. Launch the DTC growth strategy for Rate Insurance Auto
2. Own paid media across search, social, programmatic, affiliate, lead aggregators, and emerging channels
3. Develop disciplined testing roadmap spanning creative, landing pages, offers, and funnel optimization
4. Drive quoting, bind rate, and CAC efficiency while maintaining a focus on underwriting performance and LTV
5. Partner with product, pricing, analytics, and carrier teams to align growth goals with profitability
6. Establish attribution, analytics, and reporting infrastructure to track performance end to end
7. Recruit and lead a high-performance marketing team
8. Leverage Rate’s customer base and cross-sell potential to unlock efficient growth

Requirements

1. Over 8 years in performance marketing, with at least 5 years DTC auto insurance experience
2. Proven success scaling paid acquisition in the insurance industry
3. Strong grasp of auto insurance economics: CAC, LTV, loss ratios, retention, and state-level nuances
4. Experience managing large media budgets with clear accountability for ROI
5. Expertise in optimizing quote funnels and improving bind rates
6. Analytical problem solver comfortable making fast, data-informed decisions
7. A builder mindset- you’ve launched, scaled, or rebuilt a growth program before

Applications are accepted for the next 30 days.

The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).

To apply, please submit your resume and application via LinkedIn.

Please click to learn more about our benefit offerings for Washington State; https://www.rate.com/careers/open-positions/disclosures

Rate is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason protected by law