DAY To DAY: 

• Developing and executing a growth strategy to meet traffic, revenue, and efficiency goals, and ROI performance goals 

• Managing relationship with agency to ensure our strategy aligns with Nasdaq goals 

• Establishing testing, e.g., A/B or multivariate tests, for key SEM performance levers such as ad copy and landing pages 

• Managing the strategy, setup, and reporting of paid campaigns that provide metrics, implications, and future recommendations that accurately measure channel performance to help inform media mix and achieve business goals 

• Partnering closely with business units to advocate for the paid search digital marketing channel and act as internal subject matter expert (SME) to educate and inform best practices 

• Optimizing copy and landing pages for paid search engine marketing campaigns 

• Conducting market research on keywords, consumer trends, and competing brands. 

• Advising on monthly campaign spend levels with the client's budget and goals in mind 

   

  MUST HAVES:   

  • 3-5 years of enterprise-level search engine marketing (SEM) experience 

  • Experience managing agency relationships 

  • Experience managing an on-going optimization of PPC campaigns in Ads and MS Advertising – including ads, keywords, bidding, targeting, landing page optimizations, etc. 

  • Experience with website analytics tools such as  Analytics and  Tag Manager 

  • Excellent client-facing communication skills (via phone, email, and in-person 

    Paid Search Specialist,SEM,PPC,search engine marketing,Principal Marketing Specialist