Are you passionate about driving impactful digital marketing campaigns? A dynamic media agency at the forefront of innovation is on the lookout for an experienced and strategic Paid Search Manager (SEM) to join their thriving team!

As a Paid Search Manager (SEM), you'll play a pivotal role in shaping and executing cutting-edge search engine marketing strategies. Your expertise will be instrumental in optimizing campaigns, maximizing ROI, and delivering outstanding results for the diverse portfolio of clients across various industries.

If you're ready to lead, strategize, and make a significant impact in the ever-evolving digital landscape, apply and be a key player in the journey toward excellence!

What You'll Do

• Drive overall planning, execution, and optimization of SEM campaigns for owned clients across multiple platforms including but not limited to Google ads, Microsoft, Amazon, and Pinterest.
• Daily review of accounts including campaign management and oversight- Budget and pacing, monitoring campaign performance against KPIs and goals, including but not limited to search term reports, keyword analysis, negative keyword lists, quality score audits, creative performance, audience or demographics insights, etc.
• Oversee campaign development from start to finish; Keyword/targeting research, ad copy & extensions, bid strategy, creative, budget, etc.
• Conduct competitive analysis to stay ahead of the competition and adjust strategy accordingly.
• Manage and request ad hoc data pulls or analyses from team members on your owned clients.
• Manage overall SEM performance for the owned book of clients in addition to pacing to overall client goals and objectives.
• Analyze and interpret data across multiple sources including Google Ads, Google Analytics, Shopify, etc to identify trends and opportunities to increase performance. Produce reports and insights for management via Excel and Google Sheets.
• Develop strategic roadmaps and highlight testing opportunities as platform offerings evolve.
• Share regular updates with team members and leads that contain concrete insights and context for changes in performance.
• Recommend process improvements that can increase operational efficiency or improve the quality of SEM activations.
• Effectively manage and develop junior team members to deliver high-quality work and reach growth milestones in a timely manner.
• Collaborate with internal and external teams to strategize, plan, and execute campaigns
• Support with onboarding new clients, develop initial marketing strategies, and develop and maintain strong business relationships with clients.
• Become the expert, clients rely on for digital best practices, industry trends, and new technology.
• Bring new proactive ideas and strategy ideas to help achieve client goals and grow the business.
• Bonus if you have experience managing retail clients with platforms like Kroger, Instacart, Walmart, etc.

What You Need

• 1-3 years of in-platform experience with Google/Bing/Display ads
• A strong understanding of digital marketing, specifically in pay-per-click (PPC) advertising.
• A track record of achievement
• A strong work ethic and internal drive to succeed
• An entrepreneurial spirit and self-starter mentality
• Excellent written and verbal communication skills
• Resourcefulness and creative problem-solving abilities
• Ability to prioritize tasks to meet deadlines and objectives
• Experience working in teams and collaborative environments

Salary & Benefits

• Competitive salary.
• This is a full-time (40 hours per week), long-term position.
• Work from home.
• Monday through Friday, 8am to 5pm (+/- 1 hour accepted) - EST.
• Competitive Benefits (including 100% Paid Medical, Dental, Vision, STD, LTD, and Life insurance for our employees)
• 401K with match
• Generous PTO and holidays + a day off for your Birthday week!

The next step will take you to an application form that requires you to answer some questions and upload your resume. Please answer completely so that we can get to know you better.

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