The Role: Organic Social Media Manager

As the Organic Social Media Manager reporting to our Brand Manager, you will own and scale Newport’s organic social presence across Instagram, YouTube, Facebook, and TikTok. You will be responsible for transforming organic social from an afterthought into a core brand strength through consistent, high-quality, video-first execution. This is a hands-on role for someone who deeply understands how social platforms work, thinks in video first, and can independently plan, create, publish, engage, and iterate. You will drive brand awareness, engagement, video performance, and ambassador amplification without owning paid social strategy or media buying.

Who We Are:

The leading innovator of next-generation electric small boat motors, Newport has delivered unrivaled experiences on the water for more than a decade. As passionate, lifelong members of the angling community, we are committed to a cleaner, simpler future and a better fishing experience for everyone. Newport’s pioneering technology redefines electric power to reduce the hassle, cost and harmful impact to our environment associated with traditional gas-fueled motors. At Newport, the way forward is electric.

What You’ll Do:

1. Own Newport’s organic social presence across Instagram (primary), YouTube, TikTok, and Facebook
2. Plan and maintain a consistent, platform-specific posting cadence across all channels
3. Create, edit, and optimize short-form and long-form video for social platforms, including hooks, pacing, captions, and formatting
4. Adapt content per platform to maximize performance (no blind reposting)
5. Scale Instagram reach, impressions, and engagement through video-first execution
6. Launch and grow Newport’s TikTok presence from the ground up
7. Increase YouTube views and watch time through consistent publishing and format optimization
8. Actively manage comments, DMs, and Facebook Groups with a ≤24-hour response time
9. Integrate and amplify ambassador and creator content across platforms as part of the broader organic strategy
10. Maintain a consistent, authentic brand voice across all organic channels
11. Own a weekly organic social scorecard and monthly performance reporting
12. Use performance data to inform iteration, testing, and content strategy adjustments

Who You Are:

1. 2-5 years of hands-on experience managing organic social media for a consumer brand
2. Experience with outdoor recreation, boating, fishing, or enthusiast-driven lifestyle brands preferred
3. Strong video editing skills with a deep understanding of how Instagram, YouTube, TikTok, and Facebook differ and perform
4. Strong copywriting skills with an emphasis on hooks, captions, and scroll-stopping intros
5. Highly organized and disciplined, with a proven ability to maintain posting cadence
6. Comfortable owning outcomes and operating independently in a remote environment
7. Data-informed and iterative, using performance metrics to guide decisions
8. Confident working in a small, fast-moving company with evolving priorities
9. Collaborative communicator who works well with internal teams and ambassadors
10. Comfortable with ambiguity and experimentation in a rapidly changing social landscape

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