The Modern Firm is hiring for an Online Marketing Manager (OMM) with legal marketing experience to help our small law firm clients generate leads through digital marketing channels such as Local, SEO, and Social Media. Our OMM’s serve as the marketing guru for 20-30 clients and oversee all aspects of each client account.

The ideal person in this role must have experience working with law firm marketing, is comfortable talking with lawyers, understands legal jargon and considers themselves to be broadly knowledgeable about digital marketing and how it works in the legal industry.

The Modern Firm

The Modern Firm, LLC is a branding, website design and digital marketing agency for solo and small firm attorneys throughout the US. In business for 20 years, we have worked with 1200+ law firms in nearly every state (still holding out for Hawaii) and have a dedicated and creative team of 17 remote employees and another 6+ regular contractors. We’re headquartered out of Ann Arbor, Michigan, USA but our team is now spread across 10 states and three countries.

You can learn more about all of us (and our pets) . We have a culture of accountability and self direction. Do your work, do it well, take care of yourself, look out for the team and our clients. Invest in us, and we will invest in you.

We operate around a set of five core values summarized here. These apply to our work with clients as well as the collaborative work we do as a team. If you don’t align with these, please don’t apply.

1. We Put Relationships First: We foster genuine connections with people, always give the best advice, and act in ways that build trust and long-term positive relationships.
2. We Keep It Real: We prioritize clear communication by transparently setting expectations, providing constructive feedback, and ensuring that our explanations are educational and informative for others.
3. WeSolve Problems: We are proactive in addressing issues before they grow, work to identify the root cause of a problem, and strive for elegant solutions.
4. We Own It: We are people that can be counted on to be precise, proficient and resourceful when it comes to delivering on commitments and tasks.
5. We Evolve: We eagerly welcome change, actively pursue opportunities for personal and professional growth, and are unafraid to experiment and explore ways to make things better.

Our Clients

We work exclusively with solo and small law firms (under 10 attorneys) throughout the United States. We go to great lengths to screen new clients and ensure that their needs and expectations are an overall good fit for our services and approach. Most of our clients are successful and established, and are looking for a website to validate, enhance and further grow their practice. They are also typically overwhelmed with both being a lawyer and running a law firm. This is where we come in.

When we are at our best, we are essentially serving as their outsourced web and online marketing department, taking nearly everything related to their online presence off of their plate and on to ours. When we’re successful, we are helping our clients get more fulfillment out of running their practice and enabling them to help more people and do more of what they love.

We work very hard to screen clients to ensure that they are a right fit for what we can provide as this leads to positive, long-term relationships.

Our Team

1. Director of Marketing, to whom you will report directly. She focuses on department development, training, and growth.
2. Online Marketing Managers, who are responsible for overseeing all marketing efforts for each client they are assigned. OMMs provide guidance on key marketing elements and ensure their digital marketing channels build brand visibility, increase website traffic, and generate new leads for our clients.
3. Paid Advertising Specialist who manages the day-to-day work of paid campaigns (PPC, LSA, remarketing, social ads, etc.)
4. Marketing Project Coordinator, who assists with onboarding, project management and support.
5. Attorney-Content Writers, who research and draft website content for our clients’ websites.
6. Designers and Developers, who assist with updates to the clients’ websites and other various projects related to marketing efforts.

The Role

We offer marketing services in several categories including local organic search, reputation and review management, search engine optimization, content writing, social media marketing and paid advertising. As an Online Marketing Manager, you will be responsible for the success of up to 30 clients who have subscribed to these various services.

Each month you'll have a block of time to work on each client's site to implement, report, and refine their online marketing efforts. In this role you will be expected to maintain long-standing relationships with your clients through continuous nurturing, tailored advice, and consistent results.

In coordination with our team, and our research tools you’ll have broad control to make modifications and improvements directly on client sites, test and track new ideas, suggest new content ideas, monitor site performance, compile quarterly reports, analyze data and develop strategic marketing plans for each account. You’ll touch base with clients periodically by phone, Zoom and email to discuss results and brainstorm new ideas.

Discrete tasks that you’ll do as part of this job include:

1. Market research and competitor analysis
2. Find opportunities and develop strategic marketing plans
3. Curate marketing roadmaps for new clients
4. Generate content topic ideas to the support marketing strategy
5. Collaborate with team members to achieve marketing goals and objectives
6. Respond to client questions, concerns and ideas in a timely and professional manner
7. Advise on additional advertising and marketing options
8. Create and analyze quarterly performance reports
9. Audit and improve websites with technical SEO issues
10. Monitor search rankings and implement changes as needed
11. Provide feedback to the team to improve overall client experience and internal processes

In a typical day you’ll likely jump between several clients and do things like:

1. Respond to several client emails
2. Audit a new client website
3. Generate several months of content topic ideas
4. Manage a client’s social media posting schedule
5. Analyze results of a marketing campaign
6. Call a client to do a quarterly review
7. Update 2-3 websites with client requests
8. Implement updates and fixes for technical SEO issues

Over the course of a month, the typical work on a single website may look like:

1. Competitor Analysis
2. Keyword Research
3. Review and optimize on-page content
4. Complete quarterly reporting
5. Meet with client to review campaign performance
6. Help client generate new reviews
7. Develop a strategic search or social plan for new clients
8. Coordinate with our paid advertising specialist to try a new campaign strategy

Much of the work on our client sites is proactive and self-directed. We want our clients to know that we’re on top of things, thinking about their needs and regularly strategizing on ways to improve.

Your Qualifications

We’re looking for someone who can hit the ground running and start to quickly use their own experience and expertise to elevate our client experience. Our ideal candidates previously or presently work within the marketing department of a law firm or an agency that focuses on legal clientele.

Must have:

1. Experience with online marketing for law firms - no exceptions
2. Well-rounded knowledge about search engine marketing and social media marketing
3. Has used online marketing softwares such as SEMRush, Moz, or Ahrefs
4. Experience using Wordpress to make optimization updates
5. Comfortable and confident in a client-facing role and talking the talk with attorneys
6. Can communicate clearly and professionally through email and phone calls
7. Ability to structure and document internal processes and procedures
8. Loves to plan and research new tactics to share with our team
9. Competitive and excited to see positive results and impact from work

The ideal candidate would also have:

1. Bachelor’s degree in Marketing, Computer Science, Communications, Information Systems, Business, Statistics or Related
2. Experience working in a legal marketing agency or the marketing department of a law firm.

Pay, Benefits and Details:

1. $65,000 yearly starting salary.
2. Medical / Dental / Vision insurance (we cover 70%)
3. Performance bonuses
4. Flexible PTO
5. 100% remote but must have significant overlap with 9am-5pm EST workday. Can also work at our HQ in Ann Arbor, MI.
6. Simple IRA retirement plan with 2% match
7. $80 monthly reimbursement for home office expenses.

Job Type: Full-time

Job Type: Full-time

Pay: $65,000.00 per year

Benefits:

1. 401(k)
2. 401(k) matching
3. Dental insurance
4. Flexible schedule
5. Health insurance
6. Paid time off
7. Parental leave
8. Retirement plan

Schedule:

1. 8 hour shift
2. Monday to Friday

Application Question(s):

1. What attracts you to this role?
2. Please describe your experience with online marketing for law firms.
3. What has you in the job market at this time?

Education:

1. Associate (Preferred)

Experience:

1. SEO: 4 years (Preferred)
2. Google Ads: 2 years (Preferred)
3. Law Firm Marketing: 2 years (Required)
4. Social media marketing: 2 years (Preferred)

Work Location: Remote

Are you looking for remote jobs near your area? At Yulys, thousands of employers are looking for exceptional talent like yours. Find a perfect job now.