As the Marketing Specialist, you are excited to make things happen. You will support the marketing team to build brand awareness and generate revenue through on and offline marketing initiatives, including social media, content management, digital marketing, graphic design, customer relationship management, and gorilla marketing tactics.

You will execute marketing tactics that ensure internal and external messages are impactful, on-brand, and consistent. You enjoy working both independently and in a team environment. You have an eye for detail, love organization, and are a confident decision-maker.

You approach work with a bias to action and apply creativity to problem-solving. This position can be based in Vail Valley but will travel to Park City, Telluride, Breckenridge and Beaver Creek. Reports to the VP of Revenue

Responsibilities:

1. Support online brand presence for our social media channels, website, and online travel agencies with an emphasis on staying seasonally relevant by using photos, copywriting, and design to increase visibility and reservations
2. Implement tactics to generate qualified leads via social media, our website, and online travel agencies
3. Support in organizing our content management systems, which includes our property management software, Google Drive, Salesforce, and SendInBlue to ensure everything is accurate and up-to-date
4. Work closely with the Marketing Manager to post engaging content on social media channels, including Facebook, Instagram, TikTok, and Pinterest, to grow our audiences, generate brand awareness, and drive website traffic
5. Help execute marketing campaigns to move leads through our booking journey and drive repeat guests
6. Support the guest experience by organizing pre-arrival information and updating in-home guides
7. Ensure all leads and new guests accurately enter our CRM software
8. Research, design, order, distribute, and maintain all marketing materials for our guests, homes, and InvitedHome teams, including flyers, promotional products, and uniforms
9. Support photo shoots and content creation campaigns in our destinations

Job Qualifications:

1. Four-year college degree or equivalent experience. Emphasis in marketing, business, and/or communications preferred
2. 3 years of marketing experience with luxury brands, travel or hospitality industries. Focus on content management, social media, and digital marketing preferred
3. Proven experience or extremely curious about how to grow social accounts organically and implement engagement strategies with specific audiences
4. Must have portfolio to share
5. Self-starter, ambitious, and multi-tasker
6. Excellent time management, communication, and project management skills
7. Excellent graphic design skills in Photoshop and Illustrator
8. A high degree of organization, attention to detail, and technical marketing skills
9. Curious learner, not afraid to fail or ask questions, try new things, and is adept at learning new systems and technologies
10. Must have excellent interpersonal skills with the ability to be nimble in a fast-paced environment
11. Comfortable interacting with individuals at all levels of the organization
12. Works independently, takes initiative, and has the desire to achieve
13. Ability to travel (approximately) 10% of the time for marketing, sales, and operational needs
14. Experience creating content with phone or camera

Benefits:

1. 401(k)
2. 401(k) matching
3. Dental insurance
4. Health insurance
5. Paid time off
6. Parental leave
7. Vision insurance

Schedule:

1. 8 hour shift
2. Weekends as needed

People with a criminal record are encouraged to apply

Ability to commute/relocate:

1. We operate in Breckenridge, CO. Vail & Beaver Creek, Telluride, CO and Park City, UT

You will need to occasionally travel to other destinations and we will only hire if you actually live in market.

Experience:

1. Marketing: 1 year (Preferred)

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

1. 401(k)
2. Dental insurance
3. Employee discount
4. Health insurance
5. Health savings account
6. Life insurance
7. Paid time off
8. Professional development assistance
9. Referral program
10. Vision insurance

Schedule:

1. 8 hour shift
2. Weekends as needed

Education:

1. Bachelor's (Required)

Location:

1. Vail, CO 81657 (Required)

Work Location: Hybrid remote in Vail, CO 81657

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