Marketing Communications Manager

Location: Austin, TX, with occasional travel.

This position is remote, with plans to open an office in Austin, TX, offering the option for hybrid or onsite work.

Compensation: $100,000–$125,000 base salary with potential for revenue-based bonuses

About Keystone CPA

Keystone CPA is an innovative, people-first firm offering integrated services in tax, wealth advisory, and business brokerage. Our Managing Principal is a dynamic entrepreneur and recognized expert in tax strategies. He hosts a popular weekly podcast, engaging with leaders and experts to discuss how businesses generating $2-5M in revenue can save thousands annually by leveraging Keystone CPA’s integrated tax, wealth, and business exit strategies for retirement. This full-package approach offers a wealth of content that the Marketing Communications Manager will have at their disposal to help steer the overall branding and vision for Keystone CPA

As a dynamic start-up, we’ve grown rapidly from 10 to 30 team members over the past two years and have ambitious plans for incremental expansion. We are looking for a strategic and entrepreneurial Marketing Communications Manager to drive our next phase of growth.

This position is remote, with plans to open an office in Austin, TX, offering the option for hybrid or onsite work.

Position Overview

The Marketing Communications Manager will help define our target audience, craft strategies to engage them, and track results. This role includes developing marketing collateral to generate inbound requests, managing the CRM to measure impact, and ensuring all communications align with Keystone CPA’s mission and growth objectives.

Core Responsibilities Include:

Developing targeted campaigns to attract high-value clients while tracking and optimizing results.

Design and implement a streamlined onboarding plan to enhance the client experience and align with our commitment to excellence.

Develop annual marketing spending plans and budgets, ensuring alignment with business objectives. Keep the Managing Principal informed of spending and budgetary considerations at all times.

Designing consistent themes, messaging, and branding for advertising, social media (e.g., Instagram, TikTok), and promotions.

Managing vendors and ensuring projects are completed on time and within budget.

Coordinating trade shows, special events, and conferences to amplify messaging and showcase services.

Reporting to the Managing Principal and aligning strategies with company goals.

Partner with our Wealth Advisor, Chief People Officer, Principals, and Managing Principals to align marketing initiatives with firm-wide goals.

What We’re Looking For

5+ years of experience in marketing communications, preferably in professional services, accounting, or financial industries.

Expertise in digital marketing, branding, and social media platforms.

Strong content creation and project management skills.

Experience with CRM systems, analytics tools (e.g., Google Analytics), and campaign optimization.

Proven ability to manage budgets and lead projects independently.

Highly Preferred Skills:

Familiarity with podcast marketing and professional services industries.

Experience in managing marketing for accounting or financial businesses.

Remote Work Requirements:

At Keystone CPA, we are a remote-first firm and provide a company-issued laptop with all necessary software pre-installed for your work. However, candidates are expected to provide the following:

· 100Mb/s minimum high-speed internet for reliable connectivity

· Dedicated workspace

· Keyboard, mouse, additional monitors (if needed), and an optional standing workstation, if desired.

· Ability to be on camera for meetings

· A professional virtual background to maintain a polished appearance during video calls

Benefits:

· 401(k) with company matching

· Health, dental, vision, and life insurance

· Paid time off

· Remote work flexibility

· Professional development and growth opportunities

What We Offer

Flexibility: A remote-first position with schedule autonomy and occasional travel.

Growth Opportunities: Be at the forefront of scaling a start-up from $6M to $20M while collaborating with industry leaders.

Competitive Compensation: Includes performance-based incentives and room for professional development.

Innovative Culture: Work in a collaborative, entrepreneurial environment where innovation and growth are celebrated.

Keystone CPAs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Pay: $100,000.00 - $125,000.00 per year

Benefits:

1. 401(k)
2. 401(k) matching
3. Dental insurance
4. Health insurance
5. Paid time off
6. Vision insurance

Schedule:

1. Monday to Friday

Application Question(s):

1. How many years of Marketing Communications experience do you have?
2. Do you have experience developing annual marketing spending plans and budgets?
3. Do you have experience working within the Accounting industry?

Education:

1. Bachelor's (Preferred)

Experience:

1. Google Analytics: 1 year (Required)
2. Digital marketing: 1 year (Required)
3. Branding: 1 year (Required)

Location:

1. Austin, TX (Travis County) (Required)

Work Location: Remote

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