- The goal of the Market Research team at Humana is to Client and illuminate insights into market conditions and customers’ wants and needs to reduce risks and maximize opportunities for Humana, all in service of improving the health of the people we serve.
- The Senior Market Research Professional works with marketing partners and the lines of business to define a learning agenda and key strategic insight needs.
- This role will focus on supporting our Medicare Advantage line of business.
- They will play a pivotal role in insuring that the internal business teams understand and hear the voice of the customer.
Primary Responsibilities:
- Determining the key business questions to be answered
- Selecting the right research audience
- Working with external vendor(s) to identify the best research methodology.
- Selecting an appropriate vendor from our approved set of research partners
- Securing research sample internally (if not using a panel)
- Sourcing internal data as well as secondary data for counts, weighting, incidence
- Gaining approvals and alignment on research instruments from both internal stakeholders and Legal and Regulatory compliance
- Project managing the vendor through the research.
- Vendor conducts data analysis and provide initial report. Senior Market Research Professional works in conjunction with the vendor to deliver a final report focused on true insights and direction to the business.
- Presenting insights to all stakeholders
- The Senior Market Research Professional may also assist other researchers on the team in larger, more complex project and assignments.
Required Qualifications:
- Bachelor’s degree in marketing, Market Research, Data Analytics, Communications or Business
- 5 or more years of Marketing research experience and direct project management experience in healthcare.
- Understanding and experience with a variety of research methodologies
- Project Management experience
- Experience using both primary and secondary sources of data to feed research design and results.
- Ability to take data and turn it in to a compelling story through insight, data visualization, etc.
- Strong presentation skills and experience communicating complex and functional strategies to senior management.
- Must be passionate about contributing to an organization focused on continuously improving consumer experiences.
Preferred Qualifications
- Experience working with diverse research groups such as Multicultural, Low Income and Disabled
- Master's degree or other graduate degree
- Experience in the health insurance industry
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