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CPA.com, a leading developer and distributor of technology solutions for the CPA profession, is seeking an experienced marketing manager who is looking to apply their skillset and grow with a dynamic and fast-growing organization. A successful candidate will use creative thinking and strategic marketing skills to develop and execute a comprehensive content strategy aligned with CPA.com and partner product goals. The role requires a resourceful spirit, excellent writing, and strong communication and project management skills. The candidate should have a proven track record of driving measurable results through content development and execution.

Key Duties and Responsibilities include the following. Other duties may be assigned.

· Create and execute a comprehensive content marketing strategy that is aligned with the overall partner product goals and progresses firms through the buyer journey (from education to purchase to enablement).

· Lead development of compelling marketing content including thought leadership webinars, whitepapers, blogs, email nurtures, case studies, web pages, infographics and social posts to support each phase of the buyer journey.

· Understand partner product buyer personas to continually refine target messaging to meet their needs and preferences.

· Ensure that content is high-quality, relevant and aligns with the CPA.com and partner product brand voice.

· Collaborate with the demand generation manager to plan distribution of content and outline projected performance.

· Collaborate with marketing colleagues and cross-functional teams, including sales, creative design, product development and internal marketing managers to align content to broader internal business objectives.

· Use analytics and technology tools to measure and report on the performance of content and marketing goals to internal stakeholders and external partners.

· Collaborate with marketing team to execute reporting details for quarterly business reviews.

Qualifications:

· Bachelor's degree in marketing, communications or relevant major.

· 5-7+ years of marketing experience, preferably in professional services, accounting profession or technology with a focus on content strategy and development.

· Knowledge of SEO/SEM best practices and experience creating content with AI tools preferred but not required.

· Proficiency in email marketing, project management, marketing automation and CRM platforms.

· Understanding of Google Analytics 4.

· Excellent verbal, written, visual/presentation and communication skills. Ability to quickly create content including emails, website copy, blogs, videos, social content and more.

· Ability to work independently and with limited oversight to accomplish agreed upon objectives and to evaluate results.

· Strong attention to detail.

About CPA.com

At CPA.com, we empower CPAs and businesses with innovative technology solutions to help them drive sustainable success for their clients and organizations. We develop the solutions ourselves or in partnership with leading technology providers such as Paychex.com, BILL, Sage, Jirav and Vertex, among many others.

We’ve established ourselves as thought leaders on emerging technologies and as a trusted business advisor to accounting and finance professionals in the United States, with a growing global focus. Our team works every day to transform accounting practice areas, deliver cutting-edge technology solutions and advance the technology ecosystem for the profession.

What’s life like at CPA.com? Our team members would describe it as innovative, fast-paced, and flexible. We’re engaged—we get involved. We’re accountable—we stand behind our work. We’re collaborative—we thrive on teamwork. We’re authentic—we’re true to who we are. And we’re innovative.

To perform this job successfully, an individual should have knowledge of word processing, spreadsheet and database software, human resource and contact management systems, Salesforce, Pardot, and MS PowerPoint.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Location:

• North Carolina (Required)

Work Location: Remote

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