⚡ Head of Marketing

💼 MUST: experience in managing $10M budget

💲 $250k - $300k base + equity

🌎 US - Remote

I'm partnered a B2B payments infrastructure - empowering small and mid-sized businesses to accept, move, and manage money. They are looking for a Head of Marketing to architect, scale, and lead our marketing organization - driving brand, demand, and growth across the U.S. SMB payments ecosystem.

This is a high-impact leadership role for a seasoned fintech marketing executive who thrives at the intersection of payments, technology, and growth marketing. You’ll own the full marketing funnel - from positioning and messaging to pipeline generation and brand amplification - with the resources and autonomy to shape a best-in-class marketing engine.

You’ll be re-building the marketing function from the ground up, creating a scalable foundation for growth while managing and deploying a $10M+ annual marketing budget.

Key Responsibilities

Strategic Leadership

1. Define and lead the company’s end-to-end marketing strategy across brand, product, demand generation, and communications.
2. Build, mentor, and scale a high-performing marketing organization.
3. Own marketing planning, budget allocation, and performance metrics tied to pipeline and revenue outcomes.

Growth & Demand Generation

1. Drive measurable growth through digital, ABM, content, and event-based demand generation programs.
2. Partner with Sales to optimize the funnel and accelerate qualified lead conversion.
3. Develop data-driven campaign frameworks that deliver predictable pipeline growth across SMB and mid-market segments.

Product & Market Positioning

1. Own go-to-market messaging and positioning that differentiates the company in the competitive payments and acquiring landscape.
2. Partner with Product to translate complex infrastructure capabilities into clear, compelling customer value.
3. Leverage market insights to inform strategy and shape the product roadmap.

Brand & Communications

1. Build a category-defining brand in the B2B payments and fintech ecosystem.
2. Lead content, PR, thought leadership, and event strategies to strengthen brand awareness.
3. Represent the company externally across industry events, media, and partner channels.

About You

Must Haves:

1. 10+ years of marketing leadership experience within fintech or payments infrastructure.
2. Proven track record managing large marketing budgets ($10M+) with a focus on ROI and measurable growth outcomes.

Additional:

1. Deep understanding of merchant acquiring, PSPs, and SMB payment ecosystems.
2. Strong demand generation and growth marketing expertise - performance-driven mindset.
3. Experience building or rebuilding marketing functions in high-growth startups or scale-ups.
4. Exceptional leadership, storytelling, and analytical skills; comfortable in both strategic and hands-on execution modes.
5. Collaborative, entrepreneurial, and motivated by driving impact in a fast-moving environment.

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