Job Title: Email Marketing Specialist

Job Type: Full-Time

Reports To: CEO and COO

Location: United States, Remote, M-F, 9AM-5PM, Eastern Time

Restriction: This opportunity is for candidates residing in the United States

Compensation: $60,000 to $80,000 Annually + Bonus + Benefits

The Digital Marketing Recruiters

Digital Marketing Recruiters has been in the digital marketing and recruitment space for over 25 years. We work with highly skilled marketing, digital marketing, and sales professionals and match them with our clients from diverse industries across the United States. Our selection process incorporates comprehensive resume screening, shortlisting, conducting video-recorded interviews and providing client information, administering written assessments (if required by the client), arranging client interviews, and facilitating job offers and placements.

The Client

The client is a disruptive eLearning SaaS start-up serving universities seeking to scale professional development and career advancement resources for undergraduate and graduate students, postdoctoral fellows, faculty members, and academic leaders—all in one place. Their mission is to provide an equal opportunity for professionals at all educational levels across fields, cultures, and settings to develop the critical skill sets needed to survive and thrive during their academic careers and beyond. With 200+ expert-led courses across 30+ digital badge microcredentials, they integrate seamlessly into universities’ existing LMSs. Their curated library of end-to-end resources has been designed to meet evidence-based best practices in eLearning, resulting in curricula proven to increase scholarly productivity and positive career outcomes.

The Role

The client is seeking a full-time Email Marketing Specialist with experience in the higher education space to lead all aspects of their email marketing operations. This includes strategy, list segmentation, copywriting, visual layout, A/B testing, automation, and performance tracking—all while maintaining the tone and trust required to reach academics and university leaders. This position will report directly to the Chief Operating Officer (COO) and Chief Executive Officer (CEO).

Key Responsibilities

1. Own the end-to-end email campaign lifecycle for the purpose of generating incoming sales leads: strategy, segmentation, copywriting, design, testing, optimization, and reporting.
2. Design visually appealing and mobile-optimized emails (basic HTML/CSS or visual builders).
3. Write high-converting, academically appropriate email copy for multiple higher ed personas.
4. Build and manage email sequences for live online events, lead nurturing, drip campaigns, and newsletter engagement.
5. Monitor performance metrics and continuously improve open rates, CTR, and conversion rates.
6. Coordinate with the graphic designer when visual assets are needed.
7. Collaborate with the COO, CEO, and lead generation support staff.
8. Maintain compliance with GDPR, CAN-SPAM, and university email preferences.

Performance Goals

1. Email Campaign Deployment Goals
2. Strategically design and launch at least 3–5 email campaigns per month, tailored by audience segment.
3. Create and manage at least 2 automated email workflows (e.g., event follow-up, onboarding series, re-engagement drip).
4. Implement A/B testing for subject lines and CTA copy in all outbound campaigns.

1. Key Email Performance Benchmarks
2. Open Rate: Maintain an average of 30–40%
3. Click-Through Rate (CTR): Achieve 3–6% across campaigns
4. Click-to-Open Rate (CTOR): Maintain 10–20%
5. Unsubscribe Rate: Keep <0.3% per email
6. Spam Complaint Rate: Keep <0.05%

1. Email Conversion Outcome Goals
2. Generate a minimum of 10 incoming sales leads per week by running effective email marketing campaigns.
3. Drive 1–3% of total email recipients to schedule introductory Zoom calls with a sales representative.
4. Convert 0.5–2% of recipients (from B2C-focused campaigns) into paid members.

Required Qualifications

1. Native or fluent English proficiency.
2. Bachelor’s degree or higher.
3. 3+ years of hands-on email marketing experience with a focus on sales lead generation.
4. Proven track record of:
5. High open rates (30–40%)
6. Low unsubscribe rates (<0.3%)
7. Strong CTA engagement
8. Mastery of:
9. ActiveCampaign platform
10. Google Analytics
11. At least one email deliverability tool (ZeroBounce, NeverBounce, etc.)
12. At least one CRM platform (Salesforce, Zoho, etc.)
13. Strong understanding of persona-based marketing and complex customer journeys.
14. Experience managing list segmentation and campaign sequencing.
15. Experience writing clear, compelling copy tailored for professionals in higher education settings.
16. Comfortable building emails from scratch and designing clean layouts.
17. Personality: Self-starter and self-accountable, strong work ethic, teamwork skills, outcome-driven, creative problem-solver, reliable, and embraces what it takes to be able to work in a fast-paced and challenging start-up environment.

Preferred Qualifications

1. Existing connections within higher education.
2. Experience with email deliverability platforms like ZeroBounce or NeverBounce.
3. Familiarity with Qualtrics.

Benefits

1. Unlimited access to the course library to enhance your own skills and earn microcredentials.
2. Opportunities to attend webinars with thought leaders, industry conferences, and learning events relevant to your role.
3. Work from anywhere with a reliable internet connection.
4. Flexible paid time off (PTO) policy.
5. Healthcare stipend.
6. 401(k) next year.
7. Stock options.

Tags

United States, Remote, Work From Home, WFH, Full-Time, Education, Education Technology, EdTech, Higher Education SaaS, University Partnerships, Academic Institutions, R1 and R2 Universities, Graduate Schools, Scholarly Publishing, Academic Services, eLearning, EdTech Sales, Higher Education Sales, Library Sales, Email Campaign Specialist, Email Marketing and Lead Generation Specialist, Email Marketing Manager, Email Campaign Manager, Email Marketing and Lead Generation Manager, Higher Education Marketing, University Marketing, Academic Audience Marketing, EdTech Marketing, eLearning SaaS Marketing, Persona-Based Marketing, B2B Email Marketing, B2C Email Marketing, Email Campaign Management, Marketing Automation, Lead Generation, Drip Campaigns, Email Workflows, List Segmentation, A/B Testing, Conversion Rate Optimization (CRO), Performance Tracking and Reporting, Customer Journey Mapping, Copywriting (Email Copy and Academic Copy), HTML/CSS Email Design, Mobile-Optimized Email Design, ActiveCampaign, Salesforce CRM, Zoho CRM, Google Analytics, ZeroBounce, NeverBounce, Email Deliverability Tools, Qualtrics, Marketing Automation Software, CRM Platforms

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