Position: Email Marketing and Content Writer– Natural Health & Supplements

Location: Remote

About Natura Health Products:

Natura Health Products is a leader in professional-grade botanical and nutritional supplements, trusted by integrative and functional medicine practitioners for over two decades. We combine traditional healing wisdom with modern scientific research to formulate products that support optimal health and longevity. Our mission is to pioneer better medicine for a better world.

We are seeking a highly creative and strategic Content Strategist & Email Marketing Specialist to develop compelling, high-converting email campaigns and marketing collateral that resonate with our practitioner and patient audiences. The ideal candidate has a deep understanding of the natural health and wellness space, can translate complex medical and nutritional concepts into engaging copy, and is skilled in AI-powered content generation tools to optimize workflow and enhance personalization.

Key Responsibilities:

Email Marketing & Campaign Strategy (Primary Focus)

1. Develop and execute 10-14 strategic email campaigns per month, including promotional, educational, and automated nurture sequences.
2. Write compelling subject lines, body copy, and CTAs to maximize open and conversion rates.
3. Ensure compliance with FDA regulations for dietary supplements, while maintaining brand integrity and voice.
4. Write and build email campaigns, including layout design, using ActiveCampaign (or a similar ESP), ensuring responsive formatting and visually compelling presentation."
5. Design and optimize email templates, incorporating brand visuals, stock photography, and infographics to maximize engagement
6. Monitor campaign performance using ActiveCampaign analytics, GA4, and Hotjar, refining strategy based on A/B testing, segmentation, and behavioral triggers.

Content Creation & Brand Storytelling

1. Write long-form and short-form marketing collateral such as product brochures, catalog, sales sheets, educational PDFs, and practitioner-facing materials.
2. Develop landing pages for new product launches, webinars, and promotions.
3. Maintain and refine the brand’s authoritative yet approachable voice, ensuring all content aligns with Natura’s commitment to science-backed, practitioner-trusted formulations.

Creative & Design Execution

1. Edit stock photography and create visually compelling assets for emails, landing pages, and marketing collateral.
2. Design engaging infographics in Canva to simplify complex scientific or medical concepts.
3. Ensure best practices in email layout design, leveraging modular templates and responsive formatting for optimal performance.
4. Develop mockups for webpages to align with campaign goals and improve user experience.
5. Design collateral in Adobe InDesign, including brochures, sales sheets, and PDF guides.
6. Collaborate with design teams to refine brand aesthetics, typography, and visual storytelling for practitioner and consumer audiences.

AI-Powered Content Optimization & Performance Analysis

1. Utilize AI-driven tools (e.g., Jasper, Copy.ai, ChatGPT) to generate drafts, refine messaging, and personalize content at scale.
2. Monitor campaign performance using ActiveCampaign analytics, GA4, and Hotjar, refining strategy based on data insights.
3. Develop AI-driven workflows for automated content repurposing (e.g., turning long-form content into email snippets, landing pages, and whitepapers).

Cross-Team Collaboration & Thought Leadership

1. Partner with the social media agency to refine content, ensuring alignment with brand voice and medical credibility.
2. Support webinar promotions and practitioner engagement through email campaigns and digital assets.
3. Work with packaging designers and compliance teams to ensure branding, messaging, and regulatory adherence.
4. Align with e-commerce and sales teams to optimize lead nurturing sequences and promotional assets.
5. Stay informed on emerging trends in functional medicine, botanical research, and integrative health marketing.

Qualifications:

1. 5+ years of experience in email marketing, content strategy, or copywriting within the health and wellness industry.
2. Strong email marketing expertise, including automation, A/B testing, segmentation, and CRM workflows (ActiveCampaign, HubSpot, or similar platforms).
3. Proven ability to write high-converting, engaging email sequences and marketing collateral.
4. Write, design, and build email campaigns in ActiveCampaign (or a similar ESP), optimizing templates with brand visuals, stock photography, and infographics to maximize engagement.
5. Experience utilizing AI-powered content tools to enhance writing efficiency and personalization.
6. Deep understanding of functional medicine, natural health, and integrative healthcare (familiarity with thought leaders is a plus).
7. Proficiency in SEO best practices, conversion optimization, and performance tracking.
8. Ability to synthesize scientific research and practitioner insights into compelling narratives.
9. Highly organized, detail-oriented, and comfortable working in a fast-paced, iterative environment.

Why Join Natura?

1. Join a mission-driven team transforming the future of integrative health with research-backed formulations and innovative marketing.
2. Shape the voice of a trusted brand in the professional health and wellness space.
3. Gain exposure to cutting-edge nutritional science and botanical formulations.
4. Enjoy a flexible, remote-friendly work environment with growth opportunities.

To Apply: Please submit your resume, portfolio, and a sample of an email campaign you’ve written (or a case study outlining your impact on a past campaign). Applications without writing samples will not be considered.

Job Type: Full-time

Pay: $75,000.00 - $87,000.00 per year

Benefits:

1. 401(k)
2. Employee discount
3. Health insurance
4. Paid time off
5. Parental leave

Schedule:

1. Monday to Friday

Work Location: Remote

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