This contract role is a temp to hire position, 6 months, remote, 40 hours a week, EST perferred.
It is through The Planet Group. Horly rate up to $75 + Healthcare benefits offered through The Planet Group!
In this role, the eCommerce & Digital Content Specialist will improve product discoverability, conversion, and content experience across digital platforms. The ideal candidate will have experience in eCommerce merchandising, digital content optimization, and an understanding of how scientific buyers shop and search for lab supplies online.
eCommerce & Digital Content Specialist Responsibilities:
- Enhance Product Detail Pages (PDPs): Improve content quality (titles, descriptions, imagery, attributes) for priority SKUs to support SEO, engagement, and conversion.
- Optimize Category & Workflow Pages: Develop and refine landing pages for product categories and scientific workflows to improve navigation, educate customers, and drive product affinity.
- Improve Site Taxonomy & Navigation: Refine category structures, filters, and product attributes to align with customer search behavior and purchasing workflows.
- Execute Digital Merchandising Strategies: Support seasonal and category campaigns by managing site banners, product spotlights, and featured product carousels in alignment with business priorities.
- Cross-Functional Collaboration: Partner with Portfolio Management, Strategic Marketing, eCommerce, and Downstream Marketing teams to ensure cohesive and relevant content across digital touchpoints.
- Analyze & Report Performance: Monitor page-level performance metrics (CTR, bounce rate, conversion) and identify areas for ongoing optimization.
- Support Content Upload & Governance: Maintain accuracy and consistency of product and category content using PIM and CMS tools.
Qualifications:
- Proficient in product content optimization, taxonomy development, and digital asset management
- Familiar with PIM, CMS, and basic SEO best practices; experience with analytics tools like Google Analytics or Adobe Analytics preferred
- Strong attention to detail with the ability to manage large product catalogs
- Excellent collaboration and communication skills; comfortable working across multiple teams
Education: BA/BS degrees in Marketing or Life Sciences with marketing experience
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