Director of Marketing

Fulltime role in Alpharetta, GA

This is an onsite role offering some flexibility to work remote 1-2 days/week.

Top candidates must be both a well-rounded marketer and a problem solver. Experience with digital marketing in the forms of online paid media, account-based advertising, intent-based targeting, marketing automation, virtual events / webcasts, website design/management, and social media will be key components of this individual’s background. This role will support a broad range of activities including project management skills to drive the business toward success. Day-to-day responsibilities include:

· Develop and execute comprehensive inbound and outbound digital marketing programs to support business growth and new customer acquisition.

· Optimize and manage corporate website properties to enhance digital presence and user experience.

· Identify and drive upsell and cross-sell opportunities within the existing customer base.

· Create targeted digital campaigns that align with the buyer’s journey and follow demand-generation best practices.

· Utilize a modern marketing technology stack to automate and scale personalized digital marketing programs.

Qualified candidates must have:

· 10+ years of experience focused in B2B inbound marketing, including lead generation, campaign execution, and performance measurement.

· Proven expertise in managing corporate website properties and digital marketing initiatives.

· Demonstrated ability to lead and mentor marketing teams.

· Strong analytical and quantitative skills with the ability to extract insights from data and apply them strategically.

· Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment.

· Strong interpersonal and collaborative skills to work effectively across teams and drive initiatives.

· Creative and innovative mindset with a focus on continuous improvement.

· Bachelor's degree.

Technical Knowledge:

· Expertise in digital marketing automation platforms (Hubspot, Pardot, Marketo, Eloqua) and CRM systems (Salesforce.com, etc.).

· Hands-on experience with website CMS platforms (WordPress, Typo3, Shopware, Shopify).

· Strong knowledge of SEO best practices and optimization strategies.

· Proficiency in paid media strategies, ABM, direct mail, email marketing, and landing page optimization.

· Ability to develop and execute end-to-end marketing and communications plans that encompass thought leadership, demand generation, and acceleration strategies.

· Direct experience with Hubspot, DemandBase, GA4, Salesforce.com, and Typo3 is a plus.

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