Gemini Trust Company, LLC (Gemini) is a next-generation cryptocurrency exchange and custodian, enabling customers to buy, sell, stake, and store digital assets such as bitcoin and ether. As a New York trust company, Gemini adheres to the highest levels of fiduciary obligations, capital reserve requirements, and banking compliance standards. Founded in 2015 by Cameron and Tyler Winklevoss, Gemini aims to build a bridge to the future of money. For more information, visit Gemini.com.

Position Overview

The Director of Business Growth is responsible for developing and executing growth strategies to drive the expansion of the company's revenue, market share and customer base. This position requires combining market trends, data analysis and innovative strategies to optimize sales channels, product promotion and customer acquisition methods to achieve sustainable growth.

Main Responsibilities

1. Growth strategy formulation and execution

Design and implement business growth strategies, ensuring alignment with overall company goals.

Research market trends, industry dynamics and competitors to develop differentiated growth strategies.

Through data analysis and market research, we can discover new growth opportunities, such as product optimization and new market expansion.

2. Customer acquisition and market expansion

Lead customer acquisition and retention strategies to increase user conversion rates and lifetime value (LTV).

Evaluate existing market performance and identify potential markets or segments for expansion.

Drive business growth through cross-channel marketing (digital marketing, social media, SEO, content marketing, etc.).

3. Sales and revenue optimization

Set revenue targets and optimize pricing strategies to drive sales growth.

Collaborate with sales, marketing and product teams to improve sales funnel conversion rates.

Monitor sales performance and provide data-driven recommendations to optimize sales strategies.

4. Operational optimization and innovation

Optimize growth strategies through A/B testing, data analysis and user feedback.

Introduce new technologies, tools or platforms to improve business growth efficiency.

Evaluate and optimize customer experience to increase user satisfaction and loyalty.

5. Team management and cross-departmental collaboration

Lead the growth team and ensure team goals are aligned with company growth goals.

Work closely with Product, Marketing, Sales and Customer Success teams to drive growth.

Build a growth culture that encourages innovation, data-driven decision making, and rapid execution.

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