Overview:

Are you a self-motivated, self-starting left-brain/right-brain digital marketer who is not afraid to wear many hats? Are you excited by the fast pace of an entrepreneurial start-up that caters to other like-minded entrepreneurs? Do you have a passion for the rapidly evolving beauty industry? Then continue reading!

Who are we?

Founded in 2015, Indie Beauty Media Group (IBMG) is a platform that supports beauty entrepreneurs who are disrupting the conventional beauty space.

Our digital trade publication, Beauty Independent, publishes 2-3 articles/day and produces weekly educational webinar content to educate and inform beauty and wellness brand founders at all stages of growth. Our digital solutions platform, Uplink, provides brand founders new ways to source qualified vendors like packagers, formulators, branding experts, and marketers. Lastly, our newest initiative, Adit, allows brands to connect with top beauty retailers with whom we partner virtually or through different in-person live events throughout the year. This role will support marketing efforts for all three of our business units: Beauty Independent, Adit and Uplink.

Who are you?

You’re a marketing specialist with 5+ years of experience who understands how to elevate a brand’s identity, not only by creating stunning visuals across digital, social, and print, but can also work with our team to develop an effective marketing strategy that works in conjunction with all sub-brands. You’re comfortable contributing conceptual ideas, writing copy, thinking critically, and taking ownership of projects without needing a ton of direction.

For the right person, there is a TON of growth opportunity in this extremely fast-paced environment.

Duties & Responsibilities:

• Understand basics of SEO for different pages, articles and video content. Able to make suggestions on best practices and improvements.
• Assist on content projects from development to execution.
• Execute paid ads strategy for all our business units.
• Experience with Google Adwords, Facebook & Instagram Ads, Linkedin Ads.
• Experience working with Zapier: help maintain established automations, make adjustments and identify opportunities to optimize existing and new workflows.
• Monitor all business unit sites performance on Google Analytics and periodically prepare reports.
• Plan & execute Google Analytics 4 migration for all our sites. Strategize with the leadership team on goals that will need to be set up and data that will need to be stored from previous years.
• Implement drip campaigns and automations on Mailchimp to customize different customer journeys.
• Suggest new email campaigns and optimize existing ones in Zoho.
• Work with the Marketing Team Lead to ideate messaging and campaigns for the different sub-brands under the IBMG umbrella.
• Make proactive suggestions and contributions towards our effort to ensure all marketing communications across various channels and departments remain consistent and align with strategic goals.
• Make proactive suggestions and contributions towards our effort to ensure all marketing communications across various channels and departments remain consistent and align with strategic goals.
• Collaborate with marketing, sales, event and sponsorships team members to help promote different initiatives and projects.

  Qualifications:

• 3+ years working in a similar role
• Excellent project management skills and a demonstrated ability to prioritize and multitask in a fast-paced environment, handling multiple assignments from conception to completion on deadline
• Have a solid understanding of marketing principles & metrics
• Must be self-motivated, deadline-driven and able to work both independently and collaboratively on multiple projects at a time
• Willingness to work collaboratively and enthusiastically with the whole team—This is a MUST. Our people are what make this company successful. You need to be open to wearing many hats and help the team wherever necessary.

  \*\*\*\*Applications without a cover letter will not be accepted.\*\*\*\*

  Job Type: Full-time

  Salary: $80,000.00 - $90,000.00 per year

  Job Type: Full-time

  Pay: From $80,000.00 per year

  Schedule:

• Monday to Friday

  Experience:

• Marketing: 3 years (Required)

  Work Location: Remote