IRIS Software Group is seeking a Demand Marketing Senior Manager/Manager to lead strategic marketing initiatives for our Managed Payroll solutions in the Americas market. This role is ideal for a seasoned B2B marketer with a strong background in digital-first demand generation, account-based marketing, and pipeline acceleration. You will be responsible for developing and executing integrated marketing strategies that drive measurable revenue impact, while leading cross-functional collaboration across marketing, sales, and product teams.

Reporting to the Vice President Marketing, Americas, you will play a pivotal role in shaping go-to-market plans and optimizing campaign performance. This is a high-impact role for a marketing leader who thrives in a fast-paced, growth-oriented environment.

Key Responsibilities

1. Lead the development and execution of integrated, multi-channel demand generation strategies to drive qualified pipeline and revenue growth for Managed Payroll solutions.
2. Own and optimize account-based marketing (ABM) programs, aligning closely with sales to target high-value accounts and accelerate deal velocity.
3. Collaborate with product marketing to refine messaging, positioning, and persona insights across the buyer journey.
4. Oversee campaign planning, execution, and performance analysis across digital channels including webinars, email, paid media, content syndication, and social media.
5. Manage relationships with internal stakeholders and external agencies to ensure timely delivery of high-impact marketing assets and programs.
6. Analyze campaign performance using marketing analytics tools; provide actionable insights and recommendations to improve ROI.

Required Skills and Experience

1. Bachelor’s degree in Marketing, Communications, or related field; Master’s degree a plus.
2. 7+ years of B2B marketing experience, with a strong emphasis on digital demand generation, content development and ABM.
3. Proven track record of building and scaling marketing programs that drive measurable pipeline and revenue growth.
4. Experience in marketing technology platforms such as Salesforce, Marketo, and analytics tools (Google Analytics, SEMrush, Search Console, Hotjar, etc.).
5. Strong leadership, project management, and cross-functional collaboration skills.
6. Excellent communication and presentation abilities.
7. Self-starter with a strategic mindset and a passion for driving results.

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