Morgan Mace is delighted to be representing an innovative, fast-scaling consumer brand in the search for a talented Creative Director, Digital to join their fully remote team.

About the Role

We’re searching for a Digital Creative Director who will define and elevate the creative vision across the brand’s entire digital ecosystem. This role leads how customers experience the brand’s app, video-based coaching content, subscription products, website experience, and full funnel of digital storytelling.

You will shape the creative direction for major digital launches, app experiences, coaching program systems, and integrated campaigns spanning paid, organic, and in-product surfaces. This is a hands-on creative leadership role for a maker who’s comfortable concepting big ideas and rolling up their sleeves to script, storyboard, refine UX, partner with editors and designers, and bring digital experiences to life.

Sitting at the intersection of product, marketing, and growth, you’ll translate audience insights and product data into creative platforms that drive acquisition, engagement, and retention. This role reports directly to the VP of Creative and collaborates deeply with Product, Growth, Marketing, and Media Buying teams.

Key KPIs

1. App usage & engagement (MAU/DAU, session length, feature adoption)
2. Subscription and upsell performance (conversion rate, LTV, churn)
3. Video performance across paid and organic channels (CTR, CVR, ROAS, watch time)
4. Completion & engagement rates for coaching programs and in-app content
5. Cohesion, quality, and scalability of digital assets across channels
6. Mid-funnel and brand engagement metrics (view-through, time on site/app, content assists)

Core Responsibilities

360 Campaign & Concept Development

1. Lead campaign development from insight → platform → scripts → storyboards → visuals
2. Create integrated frameworks that connect big brand ideas to mid-funnel storytelling and performance executions
3. Develop modular assets across Meta, YouTube, TikTok, email, app, and web
4. Write or co-write scripts for long-form, short-form, talent videos, and digital narratives

Digital Product & Experience Creative

1. Own the creative vision for the brand’s app experience, from onboarding to feature launches
2. Partner with Product/UX to shape key journeys—navigation, content discovery, progress tracking, upsells
3. Create frameworks for in-app messaging, merchandising, and promotions
4. Lead creative for digital product launches, naming, positioning, and user education

Coaching Programs & Content Systems

1. Reimagine how coaching and training content is packaged, presented, and promoted
2. Build visual and narrative systems for program trailers, sales pages, in-app modules, email flows, and teasers
3. Partner with coaches, producers, and editors to ensure content is high-performing and on-brand
4. Create repeatable formats and storytelling systems for long-term scalability

Bridging Performance & Mid/Upper-Funnel Creative

1. Turn data and funnel insights into digital-first creative that connects ad → landing page → app experience
2. Partner with Growth & Media Buying to develop high-performing digital campaigns
3. Ensure consistent proof points, emotion, and narrative across all surfaces
4. Test and evolve hooks, angles, and formats that balance performance and brand lift

Cross-Team Collaboration & Leadership

1. Serve as the creative lead for Digital, partnering with Product, Growth, Marketing, and CX
2. Work with the VP of Creative to prioritize digital initiatives and resource planning
3. Provide clear feedback that elevates creative quality, consistency, and craft
4. Champion a culture of experimentation, iteration, and data-driven creativity

Measurement, Optimization & Digital Strategy

1. Define creative success metrics for digital initiatives with Analytics, Product, and Growth
2. Regularly review dashboards and turn insights into hypotheses and next steps
3. Build post-launch recaps that document learnings and create reusable playbooks
4. Contribute to long-term digital brand and product strategy

Hands-On Creative Production & Craft

1. Act as an active maker across scripting, UX content, headlines, visuals, and narratives
2. Partner with designers, editors, and motion designers to create digital-first content
3. Collaborate with Product/Engineering to ensure creative intent carries through execution
4. Review and refine creative across ads, programs, in-app content, and micro-interactions

Qualifications & Experience

1. 10+ years in digital creative roles (CD, ACD) with a strong portfolio of app, product, or digital-first campaigns
2. Experience in subscription, app-based, or content-driven businesses (fitness, coaching, education, gaming, etc.)
3. Ability to bridge performance marketing with product experience design
4. Hands-on experience with scripting, digital storytelling, UX content, and cross-channel campaigns
5. Comfortable partnering with Product, UX, and Engineering in agile or sprint environments
6. Familiarity with digital performance metrics, experimentation, and funnel measurement
7. Interest in performance-minded consumer categories or improvement-focused audiences
8. Strong communication and leadership skills with the ability to align stakeholders and elevate creative standards

Success in This Role Looks Like

1. App engagement, retention, and feature adoption steadily improve
2. Subscriptions and upsells grow with clear attribution to creative frameworks
3. Coaching programs feel elevated, consistent, and high-performing
4. Digital campaigns exceed performance benchmarks across the funnel
5. The digital ecosystem feels unified, premium, and intentional
6. Creative production becomes more efficient through templates and systems
7. You become a go-to creative partner across Product, Growth, and Marketing teams

Inclusion & Non-Discrimination Statement

We are committed to fostering an inclusive and equitable environment. All qualified applicants will receive consideration without regard to race, color, religion, national origin, gender identity or expression, sexual orientation, disability, age, veteran status, or any legally protected characteristic. We strongly encourage candidates from all backgrounds to apply.

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