Content communicates, engages, inspires, and compels. That is, great content does. Since you enjoy creating compelling content for emails, social media, blogs, and other marketing channels, you’ll fit right in at Access Marketing Company.
The right content pro will become a key member of our agency creative team and support the development of content across multiple client engagements. Our next teammate understands how to write with a purpose and match the voice and tone of each client’s unique brand or solution while telling a story that is interesting and captures the right audience’s attention.
Skills that pay the bills:
- Strong communicator with superlative writing and editing skills.
- Versatile creator, comfortable writing long and short form pieces, including informative yet creative product specifications, engaging blogs, thought-provoking eBooks, and clickable ads.
- Experienced professional, preferably in a technical industry B2B marketing setting.
- Analytical thinker with a problem-solving attitude.
- Organized, efficient and meticulous team player, able to multi-task and balance several projects/deadlines/priorities simultaneously.
- Proficient in a variety of digital and traditional content marketing channels.
- Skilled in the ways of the tools of the trade, including Microsoft Office, SharePoint, digital media platforms, social, SEM, CMS, marketing automation, SEO, keyword research tools and content management systems.
- Bachelor’s degree, preferably in journalism, marketing, or mass communications.
Day in the life of a content pro:
- Conceive, write, and deliver compelling content for marketing campaigns for a wide variety of client types/industries.
- Clearly understand audience, purpose, funnel stage, and calls to action in the writing process to strongly empathize with audience motivation and write effective copy.
- Suggest topics and stories and assist in the management of client editorial calendars.
- Brainstorm on compelling campaign themes/messaging, spanning segmentation, prospecting, email, and campaigns.
- Create A/B title/copy testing options and assist AMs with analysis and refinements.
- Work with the design team to align visual creatives with the purpose and message of all content.
- Conduct calls with clients and account team to uncover goals and gain a deeper awareness of the audiences and their specific pain points and motivations.
- Suggest and produce long-form content assets that support client goals for nurturing and engagement strategies.
What’s in it for you?
- Competitive salary commensurate with experience (agency experience preferred.)
- Pretty-darn-awesome benefits package including healthcare/dental/vision, 401(k), PTO/floating holidays, profit-sharing and company sponsored volunteering program.
- Career development and advancement opportunities at a growing company with strong financials and a 15-year history of success.
- Collaborative culture with a lot of great people.
And one more thing
- Please be prepared to provide copywriting samples, preferably a portfolio comprising of published articles.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
Work Location: Remote
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