Job Title: Content Specialist

Department: Marketing

FLSA: Hourly, Non-Exempt

Location: 2252 N. Broadway

Moore, Oklahoma 73160

Hours: Monday - Friday 8am to 5pm with a 1 hour lunch (including occasional weekends)

General Purpose: To create content that effectively promotes the product and services of Home Creations and its subsidiaries to specific target audiences.

Supervision Received: The Content Specialist works directly under the Marketing Manager.

Essential Duties and Responsibilities:

• Know the product and services of Home Creations and its subsidiaries (e.g. value propositions, departments, floor plans, communities, home features, etc.)
• Understand the target audiences and the intended message (e.g. internal publics, home buyers, homeowners, realtors, etc.)
• Maintain consistency in the execution of the Home Creations brand in all marketing content for print and digital media (e.g. logo, iconography, color, graphical elements, legal verbiage, etc.)
• Work closely with the Marketing Manager to develop content needed for marketing campaigns.
• Generate new and update written content for print and digital media for the purpose of promoting the product and services of Home Creations and its subsidiaries when needed.
• Assist and create graphic design elements for print and digital marketing as needed (outdoor signage, flyers, newsletters, social media, website banners, etc.).
• Assist in creating and scheduling monthly content calendar for social media platforms.
• Assist with logistics & manpower for events as needed.
• Attend other meetings with external service providers as needed.
• Coordinate with the Sales and Marketing team on daily, monthly, and yearly projects.
• Ability to write copy for blogs, radio advertisements, newsletters, etc. as needed.
• General website maintenance - update listings, photos, landing pages, etc.

Requirements

Minimum Qualification: Bachelor's degree in relevant field (journalism, marketing, advertising, and communications) and 1+ years of work related experience.

Must submit a portfolio of relevant work that demonstrates graphic and content style (creative, flow, sentence structure, grammar and punctuation).

Knowledge, Skills and Ability:

Writing and attention to detail in composing, typing and proofing materials

Knowledge of graphic design processes and procedures

Working knowledge of a variety of computer applications (e.g. Adobe Creative Suites – InDesign, Illustrator, and Photoshop)

Microsoft Office applications and Google Drive

Ability to establish priorities and meet deadlines

Ability to work in a fast-paced environment

Strong organization skills

Ability to interact with variety of personalities

Photography and basic video editing

Nice-to-Have:

Some experience in the following: Google Analytics, Facebook Insights, Google Ad words, SEO/SEM, Facebook Ads, basic HTML knowledge, WordPress, CRM, and bulk email software (e.g. Benchmark, MailChimp)

Some experience working with a variety of inbound marketing tactics: blogging, public relations, SEO, social media, link building, and email outreach

Work Environment: Office environment. The noise level is moderately quiet.

Physical Demands:

Required to sit for up to 8 hours per day, 5 days per week.

Occasionally required to stand, walk, reach with arms and hands, and to stoop or kneel.

Requires hand and eye coordination while viewing computer monitor and/or drawings often.

Requires a high volume of using computer mouse and/or keyboard typing with fingers.

Must be able to carry equipment up to 50 lbs. occasionally.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Tools and Equipment: Computer (must know both Mac & PC platforms), telephone, and general office equipment.

Expectations for all Employees:

All employees will support the organization's mission and vision by exhibiting the following behaviors:

Excellence and competence

Collaboration and Innovation

Respect and Dedication

Accountability and Ownership

Home Creations is an equal opportunity employer.

Keywords:

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