Job Summary:

The brand Manager will contribute to the design and implementation of comprehensive category product/business strategies across business channels, as well as day-to-day management of the business, to meet volume and profit goals. This includes analyzing business trends to identify potential strategies of pricing, sales, competition, consumer, and product trends, initiating recommendations, and recommending marketing strategies. The ideal candidate will bring proven experience within the consumer products industry. Monitor the state of business including distribution, brand share, promotional effectiveness, and category trends as well as relevant competitive developments. Analyze data and make recommendations to the Brand team as to new opportunities.

Essential Functions and Responsibilities (not restrictive):
 

• Conduct daily analysis and provide recommendations on brand performance in the areas of sales, budgets, engagement, and other key business drivers.
• Analyze and define the market for division product growth within the assigned product market segment. Maintain analytics on the total market, company market share, competitor market share, and available market share by products market.
• Execute business plans and action plans for identified targets of opportunity that clearly define objectives, goals, winning strategies, schedules, and action assignments. Including coordinating all marketing events.
• Regularly provide analysis of market trends and competitive products to provide input and guidance on product features, pricing & marketing strategies, gap analysis, and product enhancement strategies.
• Manage the Advertising and Promotions budget for the brand team.
• Assist in the preparation of brand reviews for internal management and sales presentations to major customers.
• Manage key external agency partnerships day-to-day to bring in projects on point, on time, and on budget.
  
   

Qualification & Experience Requirements:
 

• Bachelor’s degree in Marketing.
• 2-4 years of experience in Marketing.
  
   

Knowledge, Skills, Abilities:
 

• Strong leadership
• Excellent communication/presentation skills; ability to inform, influence, and collaborate across functions and with all organization levels.
• Problem analysis and problem-solving
• Strong creative thinking with demonstrated ability to build activations with creative, digital, social, PR, and media agency partners.
• Strong organization and planning
• Persuasiveness: pro-activity and foresight to point out opportunities and risks to the business
• Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic working environment.
• Strong analytical skills and business/financial acumen.
  
   

Benefits offered:
 

• Medical, Dental & Vision Insurance
• 401k
• Paid Holidays
• Vacation and Sick time
• Company paid life insurance.
  
   

Work Location: Hybrid

Pay Rate: $90-$110k Yearly.

The starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.

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