As a B2B Marketing Coordinator, you will spearhead our lead generation campaigns, provide detailed marketing metric reporting, manage client promotions schedule, and coordinate with our sales team to reach lead goals. You'll use your graphic design skills to create assets for both our clients and our internal branding, and your understanding of marketing will be crucial in ensuring our brand messaging and product offerings are effectively marketed.

Key Responsibilities

• Lead gen campaigns (Lead capture forms and landing page creation)
• Set up automations for lead routing
• Graphic design
• Web copy improvement
• Design and formatting of B2B content like white papers and ebooks
• Creating gated content pages
• Lead and marketing metric reporting
• Communicating updates to clients for the promo campaigns
• Managing the schedule of client promotions
• Graphic design of client assets and our internal branding pieces
• Building lead funnels for our sales pipeline
• Coordinating with sales team to set and hit lead goals
• Ensuring our brand messaging and product offerings are effectively marketed

Experience

• Experience in marketing enterprise-level SaaS, tech, or tech-enabled services
• Associate or Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
• Proven track record (3+ years) in a B2B Marketing role
• Proficiency in Google Sheets and related
• Proficiency in basic AI skills (i.e. ChatGPT) for research, writing drafts, code troubleshooting, etc.
• Proficiency in content management systems (CMS) and organizing custom post types
• Proficiency in WordPress web development and design in Gutenberg (block-based editing)
• Proficiency in social publishing tools
• Experience with graphic design tools

Your Super Powers & Mindset

With your exceptional organizational and time management skills, you'll excel at juggling multiple projects and deadlines. Your ability to quickly adapt to changes and pivot to emerging opportunities will be invaluable. Your exceptional interpersonal skills will allow you to effectively communicate updates to clients and build strong relationships with cross-functional teams.

• Understands human psychology for marketing (What makes a campaign effective?)
• Exceptional writing and editing skills, with a keen eye for detail and accuracy.
• Ability to handle multiple projects and deadlines simultaneously
• Strong analytical and strategic thinking abilities
• Excellent interpersonal skills, with the ability to build relationships with cross-functional teams.
• Knowledge of B2B marketing and the retail industry is important

If this matches who you are, we encourage you to apply for this exciting opportunity. Please submit your resume and cover letter introduction to be considered for the role.

Job Types: Full-time

Pay: $18.00 - $24.00 per hour

Schedule:

• Monday to Friday

Work Location: Remote

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