It's fun to work in a company where people truly believe in what they are doing!
- Support Digital Marketing Strategy
- Support strategy development of digital marketing in collaboration with supervisors and other marketing staff.
- Support the construction and improvement of marketing automation flows in collaboration with supervisors and other marketing staff.
- Support the selection of appropriate digital channels as touchpoints with target customers and the setting of KPIs in collaboration with supervisors and other marketing staff.
- Build Prospect Pools through Digital Channels
- Lead SEO optimization based on input from supervisors and other marketing staff.
- Lead SEM optimization (Google Ads, etc.) based on input from supervisors and other marketing staff.
- Manage Content Creation Utilizing 3rd Party Vendors
- Manage the creation of effective digital content (web pages, web advertising assets, etc.) for targeted customers based on input from supervisors and other marketing staff.
- Manage the optimization of content considering SEO.
- Manage the operation and optimization of Google Ads, etc.
- Manage schedules for projects utilizing 3rd party vendors.
- Utilize Marketing Automation Tools
- Plan, create, and execute email campaigns.
- Manage email lists and assist with targeting.
- Create, manage, and improve web forms.
- Data Analysis and Reporting
- Measure campaign effectiveness using Google Analytics, MA tools, and CRM tools.
- Propose improvements based on obtained data and KPIs.
- Report on the progress and results of marketing initiatives
Experience / qualifications
Required:
- More than 2 years of digital marketing experience in B2B
- Experience with digital marketing tools: MA tools (experience with Pardot preferred), Google Analytics, advertising platforms, CRM tools (experience with SFDC preferred)
- Analytical skills: Ability to analyze raw data and create reports
- Communication skills: Ability to collaborate smoothly with internal and external stakeholders
Preferable:
- We welcome those who are curious about unfamiliar new fields and actively engage with external and internal stakeholders to deeply understand customer needs.
- We welcome those with basic knowledge of WordPress, even without personal experience in creating web pages.
- We welcome those who are willing to actively challenge themselves in English communication, even if they are not confident in their English abilities.
Come Be Part Of A Mission that Matters!
From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.