Social Content Creator & Strategist Job in San Diego, CA | Yulys
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Job Title: Social Content Creator & Strategist

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Company Name: Bertelsmann
Salary: USD 0.00
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USD 67,000.00 Yearly
Job Industry: Copywriting
Job Type: Full time
WorkPlace Type: On-Site
Location: San Diego, CA, United States
Required Candidates: 1 Candidates
Skills:
Alignment with standards
Critical thinking
Organization
Job Description:

Alliant International University is a professional practice University committed to excellence in four areas: Education for Professional Practice, Scholarship, Multicultural and International Competence and Community Engagement. The University provides students with the highest quality of education through excellence and innovation in academic scholarship, applied training and research, and community service, particularly to underserved populations. Through its Mission, the University's goal is to equip students with the competencies they need to provide public benefit and make an impact in their communities by addressing major contemporary social issues. Core competencies of the University's training programs include cultural diversity, which is infused in courses and field placements and is manifest in the diversity of its students, faculty.


Our Mission:

Alliant International University prepares students for professional careers of service and leadership, and promotes the discovery and application of knowledge to improve the lives of people in diverse cultures and communities around the world.


Our Vision:

An inclusive world empowered by Alliant alumni.


Our IMPACT Values :

  1. Inclusion: We value and engage the rich diversity of the Alliant community.
  2. Mentoring: We provide guidance and create enabling environments for success.
  3. Passion: We bring enthusiasm, creativity, and authenticity to our work.
  4. Accountability: We act with integrity and responsibility in all we do.
  5. Communication: We are responsive, transparent, and respectful in our interactions.
  6. Teamwork: We collaborate to develop innovative solutions for our community.


Job Description:

Do you have a proven track record of creating high-impact social media content? Do you have a keen eye and passion for the latest visual and creative trends in social media? Are you deeply immersed in internet culture?


Alliant University is looking for a hands-on content creator and a strategic thinker in social media to lead internal social content creation efforts. This role will collaborate with diverse stakeholders and partners across the University system to capture and create engaging, social-first content that brings the Alliant story to life and elevates the voice of the Alliant community including students, faculty and alumni across social platforms.


To succeed in this role, you must demonstrate the ability to leverage your deep understanding of the social landscape into impactful strategies and storytelling.


Starting Salary: $67,000 annualized, Full-Time, Exempt.

Benefits Plans Include: Medical/Prescription, Dental, Vision, Health Care & Dependent Care Flexible Spending Accounts, Voluntary Life and AD&D, Voluntary Benefit Plans: Accident, Critical Illness, or Hospital Indemnity Insurance, Legal Plan, Transportation Spending Account, Employee Tuition Waiver.


Minimum Qualifications:

Education: Bachelor’s Degree in related field.

Experience: 2-3 years of proven experience creating high performing social content for brands across a variety of social platforms (with a focus on short form video): TikTok, Instagram, Facebook, YouTube, X/Twitter, LinkedIn

Certifications, Licenses, etc.: None


Skills:

  1. Expertise in video editing including ability to handle basic sound design or audio edits; light motion graphics or animation skills
  2. Deep understanding and application of in-platform editing tools
  3. Confident in ability to capture video and photos in high-stakes moments on both iPhone and professional camera (DSLR / Mirrorless); ability to get all the right shots and video clips to tell a visual story
  4. Proficient in creative programs like Adobe Premiere, Photoshop and/or Illustrator
  5. Proficient writing and communication skills
  6. Comfortable and confident in being the face of Alliant, on-camera, when necessary
  7. Excellent interpersonal skills and ability to productively engage with key Stakeholders across the University, Student Ambassadors, agency partners, creative and production crews, etc. to achieve the results needed for success
  8. Strong attention to detail and exceptional organizational skills are a must


Duties & Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Social Content Creation (70%):

  1. Lead execution of social content creation for the Alliant system of campuses
  2. Regularly capture assets on-site on and around Alliant campuses (may require occasional live event coverage) with an emphasis on short-form video formats for TikTok and Reels
  3. Work closely with students, faculty, university leaders, and alumni to authentically capture and share their unique stories through engaging, social-first content
  4. Collaborate with marketing team on the evolution of visual identity and brand voice and ensure alignment across social content
  5. Present social concepts/content in both internal and agency partner reviews
  6. Maintain an efficient and organized asset management and editing workflow for all projects

Social Media Strategy & Management (30%):

  1. A primary player in guiding the social content development cycle from collaborating with broader marketing team on content briefs to creating publish-ready content
  2. Work with the broader marketing team and agency partners to impact development and implementation of a monthly content calendar including organic, evergreen content and involvement in larger, integrated campaigns.
  3. Monitor latest social trends and industry news to inform planned content as well as on-brand opportunities to create trend-forward, quick-turn, topical social content
  4. Upload and schedule social content for publishing
  5. Leverage social performance data/reporting to drive continuous optimization


Supervisory Responsibility:

Direct Reports: None

Indirect Reports: Freelance creatives and agencies


Contact Responsibility:

Internal: Interacts with supervisor to receive direction and instructions and/or review of work results. This person will also work closely with stakeholders across Marketing, Enrollment, Partnership Development, Student Services, Alumni Relations, Faculty, and Campus Directors to facilitate content needs and strategy.

External: Interacts with corporations, other educational institutions, advertising agencies, and freelancers to develop and maintain partnerships.


Primary Work Location, Hours & Travel Requirements:

Office Location: Remote, based in San Diego (open to LA)

Work Hours: Standard office hours, with occasional need to work evenings/weekends.

Travel: Semi-frequent; expect to travel 1-3x/month to capture content (i.e. on campuses or at events)


Job Description Footer:


Background Check Requirements:

Employment is contingent upon successful completion of a background check (including criminal, prior employment and education verification). Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current University employees who apply for the position.


Additional Information:

Anti-Discrimination Policy: Alliant International University prohibits unlawful discrimination, harassment or retaliation in its educational programs, services and activities, and in employment practices, including but not limited to internal promotions, training, opportunities for advancement, terminations, relationships with outside vendors, use of contractors and consultants, and in its admission or access thereto, on the basis of race, ethnicity, national origin or descent, color, creed, religion, sex, age, marital status, disability (including physical, disease, psychiatric or psychological disability), medical condition, pregnancy, veteran status, sexual orientation, gender identification or expression, hair style or texture associated with race, or any other characteristics protected by applicable law.

Alliant International University is an Equal Opportunity Employer, committed to ensuring a high quality of education through the diversity of the University community and the curriculum. Women, people of color, people with disabilities and people from other underrepresented groups are encouraged to apply, as we actively seek to increase diversity at all levels. The University will conduct its programs, services and activities consistent with applicable federal, state and local laws, regulations and orders.

Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act.


Applicants with disabilities and applicants who require assistance completing an application may contact Human Resources at humanresources@alliant.edu or 858-635-4509.


The California Consumer Privacy Act (CCPA) requires that we provide you with this Notice at Collection for California Employees and Applicants . This notice is about the collection and use of your personal information. We encourage you to read this notice carefully.


Governing legislation: Titles VI and VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, Title IX of the Education Amendments Act of 1972, Section 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act of 1990, the Age Discrimination Act of 1975, the regulations implementing these statutes, and applicable federal and California law.


Alliant International University is a smoke and tobacco free environment.

Company: Alliant International University, Inc. | Job ID: 284679

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