The ideal candidate will lead the Search Engine Optimization (SEO) efforts for a defined set of businesses within the client's company. You will oversee the performance of SEO, and maintain collaborative relationships with web development, media, marketing, public relations and social media teams to maximize the traffic and revenue captured through natural search for our owned online content.

• Manage relationships and promote collaboration with other functional teams (e.g., Copy, UX, Merchandising, Marketing Strategy, PR, Analytics and IT) to understand impacts and opportunities across multiple areas of the business.
• Develop sound SEO strategies rooted in strong knowledge of e-commerce best practices and explain them to a wide range of audiences.
• Build an in-depth understanding of our buyer’s journey to innovate, improve, and provide additional benefits to the customer while finding opportunities to increase organic traffic.
• Stay up to date on the SEO industry in order to provide insights to the SEO team and communicate the importance of SEO across departments

Content SEO

• Perform and manage ongoing keyword research and analysis, focused on increasing existing discoverability, finding new opportunities, and benchmarking against other leading e-commerce websites.
• Be an expert in search data and help to identify potential gaps for SEO and cross-functional teams, using internal and external resources.
• Perform ad hoc analysis on product categories, franchises, characters, seasonality, and customer behavior to influence SEO strategy
• Assist in the writing/reviewing of high performing page titles, meta descriptions, and on-page content to acquire organic traffic and entice a conversion.
• Analyze keyword rankings and SEO techniques used by competitors in the search results.

Technical SEO

• Use crawling tools to assist in ongoing technical analysis of the website(s) to identify technical opportunities to improve SEO rankings.
• Assist in the management and occasional writing of detailed JIRA tickets and setting standards for rolling out optimizations to the website.
• Assist in educating team members on technical concepts (canonicalization, sitemaps, robots, structured data...) in plain language to ensure understanding and alignment with partners and non-technical audiences.

• Data & Reporting
• Measure, report and analyze results of SEO efforts. Concisely report meaningful findings to cross-functional audiences.
• Assist in compiling necessary data points to back up assumptions and generate business insights and business cases to prioritize next steps for short- and long-term planning purposes.

Experience & Qualifications:

• 2-4 years of SEO specific experience - with measurable impact across both technical SEO and content focused SEO for enterprise-level e-commerce websites.
• High proficiency with Microsoft Excel (complex functions, vlookups, index/match, pivot tables).
• Strong working experience with Google Search Console, leading rank tracking tools, and technical SEO crawling solutions (DeepCrawl, Screaming Frog, and related tools).
• Data and statistical analysis experience with ability to interpret and concisely report results in presentation form.
• Extensive keyword research experience, focusing on analysis, opportunity finding, content mapping and strategic planning.
• Experience writing copy focused on increasing search traffic.
• Strong understanding of digital marketing and e-commerce business models.
• Passion for crafting best in class user experiences focused on answering users search queries.
• Excellent communication and interpersonal skills. Ability to work well with others and drive strategies across multiple functional areas.

Preferred Qualifications

• Web development background or basic HTML, CSS, JS experience
• Amazon and/or YouTube search optimization experience
• Project Management skills
• Experience with Adobe Analytics