About Us:

Homatics is a leading innovator in smart home technology, specializing in streaming boxes, speaker systems, and IoT devices that enhance the connected home experience. As we expand our U.S. and global presence, we are seeking an SEO Content Strategist & Writer to develop and execute high-impact content strategies that drive organic traffic, improve brand authority, and engage our target audience.Position OverviewAs an SEO Content Strategist & Writer, you will play a critical role in shaping Homatics’ content strategy by creating SEO-optimized, high-quality content that ranks well in search engines and resonates with our audience. This role requires a blend of content strategy, keyword research, on-page SEO expertise, and exceptional writing skills. You will work closely with the marketing, eCommerce, and product teams to craft compelling content that supports brand awareness, lead generation, and conversion goals.

Key Responsibilities

SEO Content Strategy & Planning

1. Develop and execute a comprehensive SEO-driven content strategy that aligns with business goals.
2. Conduct keyword research to identify high-impact topics and search intent opportunities.
3. Create and maintain a content calendar based on keyword priorities, seasonal trends, and audience insights.
4. Analyze competitor content strategies and identify gaps for Homatics to leverage.

Content Creation & Optimization

1. Write, edit, and optimize high-quality content, including blog posts, landing pages, product descriptions, and guides.
2. Develop thought leadership articles, how-to content, and FAQs to enhance brand authority.
3. Implement on-page SEO best practices, including meta tags, internal linking, and structured data.
4. Ensure content is engaging, persuasive, and aligned with Homatics’ brand voice.

Technical & On-Page SEO Execution

1. Optimize content for search engines and user experience (UX), improving readability and engagement.
2. Work with developers to ensure technical SEO best practices are implemented on the website.
3. Optimize images, videos, and multimedia for better search visibility and performance.
4. Collaborate with the eCommerce team to enhance Amazon and Walmart product page SEO.

Performance Analysis & Continuous Improvement

1. Track organic search performance using Google Analytics, Google Search Console, and SEO tools (Ahrefs, SEMrush, Moz, etc.).
2. Measure content effectiveness based on traffic, rankings, engagement, and conversion rates.
3. Continuously refine content strategies based on SEO trends, algorithm updates, and performance data.
4. Conduct A/B testing on headlines, meta descriptions, and CTAs to optimize for conversions.

Cross-Team Collaboration & Brand Consistency

1. Work closely with marketing, product, and eCommerce teams to align content with overall brand strategy.
2. Collaborate with designers and developers to create visually appealing and interactive content.
3. Assist in developing content for paid media campaigns, email marketing, and social media.

Qualifications:

1. 5+ years of experience in SEO content strategy, copywriting, or digital content marketing.
2. Proven experience writing SEO-optimized content that ranks and converts.
3. Strong understanding of on-page SEO, keyword research, and content structure best practices.
4. Proficiency in SEO & AI tools such as Ahrefs, SEMrush, Moz, Screaming Frog, Chat GPT and Google Search Console.
5. Experience using CMS platforms like WordPress, Shopify, or HubSpot.
6. Ability to analyze content performance and adapt strategies accordingly.
7. Excellent research, writing, and editing skills with a strong attention to detail.
8. Familiarity with structured data, schema markup, and technical SEO concepts is a plus.
9. Experience in consumer electronics, IoT, or smart home technology content is a strong advantage.

Job Type: Full-time

Work Location: Remote