ANALYST (PAID SEARCH)

Summary of Position:

The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path.

Responsibilities:

Gathering research and data necessary to build a new campaign strategy and recommendation.

Building and trafficking approved plan within platform (Google Ads and/or Microsoft Ads).

Monitoring and maintaining campaign budgets, pacing, and bid adjustments.

Managing campaign performance and evaluating up against the competitive landscape

Implementing regular optimization strategies against client business objectives.

Developing new optimization recommendations and/or testing plans.

Utilize bid management tools as well as Google, Bing, and Search Ads 360 paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns

Pull and analyze data to inform campaign reporting and help build insights

Granular maintenance of monthly billing cycle

Resolve billing discrepancies in partnership with client strategy and billing reconciliation team

Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, Benchtools, Google Trends, etc.

Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received

Stay informed on search industry trends and new tools and ad formats

Successful completion of training programs and requisite certifications required

Qualifications:

Some professional or internship experience in SEM/paid media preferred

Strong working knowledge of Google Ads (including Search, Display, and YouTube campaigns), Microsoft Ads

Exposure to Programmatic, Amazon, Apple Search, UAC and paid social channels is a plus

Top-notch project management skills and presentation skills is a must

Knowledge of the SEM industry and the paid search advertising model

Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns

Excellent verbal and written communication skills

Excellent analytical skills

Proficiency in Microsoft Office Suite and/or Google Suite with intermediate to advanced understanding of Excel/Sheets

Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns

General knowledge of search engine optimization (SEO), social advertising, and web usability

Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients

Appetite for learning and taking on new challenges

Salary range 65,000-75,000

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