TheeDigital is a fast growing, full-service digital marketing and award-winning web design agency in Raleigh, NC with a fully remote but local team. We have been serving happy clients with innovative marketing solutions since 2004. We are hiring an experienced PPC Specialist to further expand our team.
Who You Are
Self-motivated PPC enthusiast with an exceptional ability to think critically, strategically, and solve problems. The ideal candidate will effectively optimize and improve PPC campaigns and demonstrate outstanding organizational and time management skills.
What You’ll Do
- Manage multiple PPC campaigns across Google, Microsoft, and social platforms
- Craft compelling creative and converting ad copy to maximize CTR
- Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites
- Ability to find and enter negative keywords into campaigns as needed
- Implement successful bidding strategies and effective keyword management
- Create and optimize landing pages to increase quality score
- Devise and implement effective A/B tests to optimize conversion rates
- Effectively target buyer personas for clients across a wide array of business verticals
- Create effective remarketing campaigns for clients across a wide array of business verticals
- Create creative display and dynamic shopping ads when needed
- Set up conversion tracking for paid ads and connect to Google Analytics 4
- Review and analyze data to make informed decisions about ad campaigns to help maximize return on ad spend
What You'll Need
Required:
- PPC ad management experience - 2+ years
- Google Analytics experience - 1+ years
- Conversion tracking set up on Google Analytics, Google ads, social, Microsoft - 1+ years
- Basic knowledge of WordPress
Preferred
- Agency experience - 2+ years
- Experience with the following: Google Tag Manager, Facebook Business Manager
- Microsoft ad experience
- Familiarity with digital marketing tools such as SEMRush, Ahrefs, AWR Cloud, etc.
Desired
- Google Ad certification
- Google Analytics certification
- Microsoft Ads certification
- Experience with Facebook and Instagram paid advertising
- Experience with YouTube video paid advertising
- Working knowledge of SEO best practices
Why TheeDigital?
Culture
- Remote work
- A collaborative, tight knit team focused on client success and career development
- Team recognition with gift cards for Employee of the Month, best performing blogs, and other contests
- Team building events. Get to know your work friends better with regular team building activities and celebrations.
- Every role matters and creates impact
Benefits
- Competitive salary with results-driven bonus program
- Paid vacation, sick, and holidays (including your birthday!)
- Great health benefits package, including dental, vision, and life insurance
- 401(k) plan with company match
Career Development
- Employee advancement and growth potential
- Inhouse training and access to library of books, e-books and audio books
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Schedule:
Application Question(s):
- What is your LinkedIn profile url?
- What is your expected salary range?
Experience:
- Facebook Advertising: 1 year (Preferred)
- Google Ads: 2 years (Required)
License/Certification:
- Google Ads Certification (Preferred)
Work Location: Remote
If you require alternative methods of application or screening, you must approach the employer directly to request this as Indeed is not responsible for the employer's application process.
