TITLE

Marketing & Social Media Co-Op

WHAT YOU WILL ACHIEVE

This co-op/internship position will contribute to the efforts that support Addgene’s marketing initiatives, create and manage content for our social media presence, and contribute to existing marketing programs, while assisting with the development of new initiatives aligned with the company's mission and goals.  This is a 40 hour/week position for 6-8 months.

POSITION REPORTS TO

Sr. Marketing Manager

APPROXIMATE START & END DATE

January 2023 - August 2023

LOCATION & POLICY ON REMOTE WORK

This position can be flexible - onsite (Watertown, MA), hybrid, or remote. We are able to open this position up to residents in MA, VT, ME, RI, NC, FL and OH. For those onsite, our beautiful office space has ample parking with a free shuttle from Harvard Square and is on multiple bus lines, with the cost of public transit covered by Addgene.

Addgene's Covid-19 Safety Measures

At this time, all employees of Addgene are required to have been fully vaccinated (two weeks out from second dose) in order to enter our office space.

Company Description

Addgene is a thriving nonprofit life sciences organization that supports and accelerates research and discovery for scientists all over the world. Since its founding in 2004, Addgene has grown and innovated in order to assist the research community by archiving and sharing useful research materials (such as plasmid DNA, viral vectors, and recombinant antibodies) with scientists worldwide. Broad availability of these research materials promotes the advancement of research in a wide variety of disciplines, including cancer, heart disease, and neurodegenerative disorders, while increasing collaboration within the scientific community.

Job Description

This entry-level position will contribute to the efforts that support Addgene’s marketing initiatives, create and manage content for our social media presence, monitor, engage with, and analyze the performance of our content on all social channels, and contribute to existing marketing programs, while assisting with the development of new initiatives aligned with the company's mission and goals. 

To Succeed in this Role, You Will

Marketing Responsibilities:

• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
• Prepare marketing activity reports and metrics for measuring program success
• Support the maintenance and development of internal tools, including our CRM database and CMS platform (HubSpot), and project planning tools (Jira, Miro)
• Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
• Assist with the planning and management of meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
• Work with the Marketing Generalist to evaluate all available metrics and data to make adjustments to promotions, campaigns and advertising elements.
• Various other tasks as determined by the Sr. Marketing Manager
  
   

Social Media Responsibilities:

• Work with the Sr. Marketing Manager and key stakeholders on the Content team to develop, implement and manage our social media strategy.
• Define the most important social media KPIs for the organization to track and evaluate all content and engagement against those metrics.
• Work with our writers and visual designers to ensure that content is informative, appealing and aligns with both our brand’s visual and voice/tone guidelines.
• Work with Marketing Generalist to create new campaigns, help plan existing ones, schedule social posts, and assist with analyzing campaign performance.
• Work with Marketing Generalist to update SOPs and create new ones from campaign creation-completion and analyzation.
• Continuously monitor all social media channels responding to questions and comments as needed, identifying posts to amplify and engage with, and searching for relevant and trending content and/or voices to connect with and join the conversation
• Various other tasks as determined by the Sr. Marketing Manager

Skills and Competencies

• The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.
• Knowledge of traditional and digital marketing, content marketing, and social media marketing approaches
• Experience working with collaborative cross-disciplinary teams.  
• Familiarity with research and data analytics platforms (Google Analytics, Google Ads, HubSpot reporting) and strategies
• Excellent interpersonal and relational skills. 
• Communicates ideas clearly and enjoys solving problems. 
• Strong writing, communication, and presentation skills
• Proven ability to drive project work streams and deliverables with little oversight.
• Proficiency with Google Office Suite

Life at Addgene:

Addgene prides itself on being a truly special place to work. We are an inclusive and welcoming group of people from many backgrounds and perspectives, and we believe in flexibility and strong work/life balance. Our staff are engaged in multiple professional development opportunities, and give the company their ideas and feedback regularly. We also never pass up an opportunity to have a little fun, whether it be popping popcorn for our outdoor movie night, dressing up as Schitt’s Creek characters for our Halloween costume contest, or sharing hilarious pictures of our fur babies on our Slack #pets channel. Whether you’re a bookworm, an athlete, or an interior design connoisseur, there’s a place for you to step away from your daily work and connect with your colleagues.

Addgene also provides very competitive benefits and continuously works to maintain an inclusive culture:

• Benefits: Addgene puts its people first. We offer a comprehensive 100% company-paid benefit package that includes health, dental, life, short-term, and long-term disability insurance. In addition, employees are encouraged to participate in an individual 403(b)(7)-retirement account. The cost of public transportation is fully paid by the company.
• Diversity, Equity, and Inclusion at Addgene : Addgene is committed to creating and fostering a diverse, supportive, and inclusive working environment. All of our initiatives benefit from the diverse and open worldwide scientific community that we work with, and we believe that the best innovations and discoveries come from diverse teams. Addgene will continue to build these diverse teams, as well as continue to do the hard work of examining how Diversity, Equity and Inclusion can be meaningfully woven into our work life, foremost and always to combat bias of all kinds. We are looking forward to continuing to get to know and celebrate a variety of perspectives and backgrounds as we grow our teams; and in doing so, we will bring more scientists together to share their resources in order to change the world.